Chess How to Use Free Samples to Sell More at Your Store

A whopping 75 percent of shoppers are influenced to buy something by getting a free sample, according to a recent Alliance Data (NYSE:ADS) report. (If you’re a Costco shopper, think about how often a yummy free sample has persuaded you to buy some new food produ


Chess Fortum launches €8bn takeover offer for Uniper

Finnish group secures agreement of Eon, the German utility’s biggest shareholder and former parent


Chess Huge List of National Holidays for Marketing in a Small Business

National Kick Butt Day is coming up. Bet you never heard of that one, did you? Today it seems as if there are national holidays, a national day or national month for everything. In fact, there are over a thousand national holidays, national weeks and national mont


Chess ‘Lower for longer’ oil price era almost over, Trafigura says

Trader warns of oil crunch as rising demand strains supply and Brent nears $60 a barrel


Chess Fortum launches €8bn offer for Uniper after securing Eon’s stake



Chess Picking a fund manager? The odds aren’t great

WHO wants mediocrity? That is what a lot of people say when the subject of index-tracking, or passive fund management, comes up. They would rather choose a fund manager (an active manager in the jargon) who tries to beat the market by picking the best stocks. It do


Chess 10 PR Tools for Boosting Your Brand

PR — public relations — has long played a powerful role in brand-building. Brands of all industries and sizes recognize that corporate reputation and brand appeal within the public domain is an essential asset for any organization. Like marketing in ge


Chess There is an Increase of 6.9% of the Receipts From Social Protection Contributions

Financing of the social protection system in the country is realized either through social security contributions or through direct funding from the state budget. In 2015, the total receipts recorded in ESSPROS for financing the social protection system amounted to


Chess Picking a fund manager? The odds aren't great

WHO wants mediocrity? That is what a lot of people say when the subject of index-tracking, or passive fund management, comes up. They would rather choose a fund manager (an active manager in the jargon) who tries to beat the market by picking the best stocks. It do


Chess Senate Small Business Committee Presses Wells Fargo CEO on Account Fraud Scandal

Senators are now wondering if small businesses were impacted by the fake account scandal that continues to plague Wells Fargo (NYSE:WFC). Late last week, Democrat Sen. Jeanne Shaheen, of New Hampshire, wrote a letter (PDF) on behalf of the Senate Committee on Smal


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