Archive for July, 2011

Breivik Demands Government Resign

Sunday, July 31st, 2011

Anders Behring Breivik, the 32-year-old man who killed at least 77 in a bombing attack and a shooting rampage in Norway last Friday, has demanded that the government resign in exchange for his cooperation on providing information, a media report said.

Broadcaster NRK reported on Sunday the information, saying it comes from police sources.

Meanwhile the Aftenposten newspaper said Breivik had been delayed in traffic on July 22, forcing him to detonate his bomb in Oslo’s government quarter only after most offices had closed for the weekend.

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Bulgaria Expects Russia to Give up Court Battle over N-Plant

Sunday, July 31st, 2011

Bulgaria’s government expects Russia’s state nuclear company to withdraw its EUR 58 M claim at an arbitration court over delayed payments for its work on two nuclear reactors, the energy minister has said.

“I think they realized that it makes no sense to fill the pockets lawyers for getting legal services and that the best thing they can do for the project is to withdraw their claim,” Economy and Energy Minister Traicho Traikov said in an interview for the Bulgarian National Radio on Sunday.

According to the minister the withdrawal is likely to become a fact in a few days.

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2 Bulgarian Films Grab Awards at Prestigious Sarajevo Fest

Sunday, July 31st, 2011

The motion picture Ave of Bulgarian movie director, Konstantin Bojanov, received the special jury award at the 17th edition of the Sarajevo Film Festival.

SFF was held in the Bosnian capital from July 22 to July 30.

The short film Take Two of Bulgarian Nadezhda Koseva received the special mention in the short film category.

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2 Bulgarian Films Receive Awards at Prestigious Sarajevo Fest

Sunday, July 31st, 2011

The motion picture Ave of Bulgarian movie director, Konstantin Bojanov, received the special jury award at the 17th edition of the Sarajevo Film Festival.

SFF was held in the Bosnian capital from July 22 to July 30.

The short film Take Two of Bulgarian Nadezhda Koseva received the special mention in the short film category.

Source

1st Bulgarian Female Movie Director Dies at 88

Sunday, July 31st, 2011

Bulgaria’s first female movie director and one of the country’s most prominent filmmakers, Binka Zhelyazkova, has passed away Sunday at the age of 88.

Zhelyazkova was born on July 15, 1923, in the southern border town of Svilengrad. At the end of the 50s of the 20th century she was one of the very few women in the world making motion pictures.

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Live Long and Market: Small Business Branding

Sunday, July 31st, 2011

Marketing is the process of communicating your value to your public. Whether it’s a product or service, if what you offer has value and solves a problem, then you need to market it in a way that lets your target audience know just how important it is to their  lives.

If marketing is communication, then your brand is a part of the message. According to the American Marketing Association a brand is a “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” And everyone can afford to be distinctive (at least on some level) — distinctively simple, distinctively effective, etc.

Live Long And Market

You have to stand out to the right people (your target audience) for the right reasons (you solve their problem in a way that resonates with them).  In other words, your brand – your distinction – is the consistent message about what your product is and what it does. Your logo, your tagline, your key phrases, your service style and your customer service team all advance your brand. The more consistent and frequent the message, the more people hear you.

Who Loves Your Brand the Most?

In “How to Recognize and Reward Brand Advocacy,” Yvonne DiVita makes a distinction between your fans and brand advocates. She says, “Brand advocates do things like write a blog around your product, or tweet about you daily, and faithfully follow you on Facebook.” She says the brand advocate is more devoted than a fan and is “loyal to a fault – all without being asked or compensated.” Sounds like somebody you want on your team.

While marketing seems to come with a lot of terms that make it easy to slip into semantics, Yvonne’s key point resonates with me.  She encourages us to find your brand advocates, “understand them, reward them and measure their engagement.”  And she provides suggestions on how to get it done.

How Do You Advance Your Brand Online?

If you accept the role of marketing and the impact that branding can have, then you have the choice to advance your message in print as well as online.  In “The 6 Biggest Social Media Mistakes Brands Make,” Janet Thaeler discusses the common errors we all make, including the impersonal initial contact. Have you seen or done this before:

  1. Person finds you (or you find person).
  2. Person wants to connect with you (or you want to connect with person).
  3. Person writes you some stiff email to “connect” (or you’re the one writing the “stiff” email).
  4. Person gets disappointed as you wonder “who is this?” and naturally deflect the interaction (or vice versa).

It’s all in the greeting.

In order to make this conversation work you need a touchstone, a point of conversational contact, a reason to talk that’s a little bigger than just you. Janet says, “The initial contact with someone you hope to work with should be personable….To get a feel for what they are interested in and care about, read their blog and Twitter stream.” Her other five tips are helpful as well. But what if you swear that social media is not the thing for you….

How Do You Advance Your Brand Offline?

Maybe your clients aren’t online and just don’t use Facebook, Twitter, LinkedIn, etc. Maybe. In “5 Powerful Alternatives for Social Media Haters,” Ivana Taylor accepts your  hatred of social media (I say that in jest) and offers you solutions.

Ivana says, “The number-one benefit marketers found from using social media is brand and company exposure.” But if you discover that your target market doesn’t use social media, then she says “your best bet is to create your own community,” starting with building a list.

Your goal is to create a community, and your email list and email campaign are among the most effective ways to connect and advance that relationship. While I believe in social media, connecting by email is also a solid foundation for business – and laying a foundation always comes first. Ivana also gives advice on how to handle your blog and tips on how to engage your developing community.

In the spirit of Spock (yes, Star Trek) and spoken directly to your business: Live long and market.

From Small Business Trends

Live Long and Market: Small Business Branding

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Bulgarian Coastal Airports Operate under Normal Conditions

Sunday, July 31st, 2011

The airports in the Bulgarian Black Sea cities of Varna and Burgas are functioning under normal conditions with all regular and charter flights being on time.

The information was reported Sunday by the Bulgarian TV Channel bTV. The kerosene, unblocked from the State reserve, has been delivered Saturday.

Source

7 Die in Moscow Boat Incident

Sunday, July 31st, 2011

Seven people have drowned after a tour boat hit an anchored barge on the Moscow River in the Russian capital overnight Sunday, local time.

The number of those missing remains unclear with reports listing them between two and five, however, according to official information of the Russian Emergency Situation Ministry, seven of the 17 people on board have been rescued. The bodies of five passengers, including the one of the captain of the boat “Swallow,” have been pulled out”

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Bulgarian Cabinet Calls Emergency Meeting of Lukoil Board

Sunday, July 31st, 2011

The Bulgarian government is calling an emergency meeting of the Monitoring Board of the Lukoil Bulgaria company, the Minister of Economy and Energy, Traicho Traikov, announced.

Traikov spoke Sunday for the Bulgarian National Radio, BNR, saying the Monitoring Board will be called to find out what exactly is going on with Lukoil. The State has a golden share in the business and has the right to undertake such move, he explained.

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Bulgaria Braces for Nationwide Rally against Fuel Price Hike

Sunday, July 31st, 2011

Nationwide rallies are being organized Sunday afternoon against what some see as the artificially inflated prices of fuels.

This is the sixth protest to be held in cities and towns across the country, organized by the civil association “Sila” (Strenght), uniting Bulgarians against the monopoly on fuels.

13 towns and cities are to take part by staging marches and blockades of key roads, according to the organizers.

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