Business, finances, forex

‘Perfect storm’ keeps clean energy investor in the red with ?27m pre-tax loss in the full year

WASHINGTON (Reuters) – U.S. auto dealers are working to undo the Obama administration’s fuel efficiency agenda, replacing car companies that for years kept such mandates at bay with the help of…

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WASHINGTON (Reuters) – The Interior Department plans to issue a proposal soon forcing companies to reveal the chemicals they use in the so-called fracking drilling process on federal lands, as the…

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LONDON (Reuters) – The failure of U.N. climate talks to clarify the future of the Kyoto Protocol and its market-based mechanisms could dry up investment in the carbon offset market, possibly…

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LONDON (Reuters) – The Kyoto Protocol cannot be laid to rest at a U.N. climate summit in Durban next month as the legitimacy of the 1997 global climate pact will be undermined, a senior South African…

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We keep trying to figure out the next big marketing wave so that we can ride it first. But there’s a lot of benefit in maximizing what’s here now.

In the Media Consumption 2011 Infographic, Ad Age, Magid Generational Strategies and MBA Online present an hour-by-hour look at media habits based on age. And four things quickly caught my eye.

RADIO:  The Early Morning Commute

From 6 a.m. to 9 a.m., radio is the number-one media outlet, with Generation X consuming the most radio, followed closely by the Baby Boomers.  This lets me know that the morning commute could yield a captive audience and a smart marketing choice depending on the product.

TELEVISION:  A Distracted Captive Audience

In the evening, television is the number-one media outlet. From 5 p.m. till bedtime we are in front of that tube, with Baby Boomers racking up the most time, followed closely by Generation X (age 30 to 46). If you are going to advertise on local TV stations, there’s no reason to run your ad until everyone is home to see it.

But keep in mind that this a distracted captive audience that may be multitasking their media engagement.

In fact, the study says percentages in each section do not add to 100, since members of each generation may use more than one media type during that time slot. You know the deal — searching the Internet while watching television or texting on your phone.

INTERNET:  Engagement With The Internet Is  Steady

Online engagement in various forms (news, entertainment, social media) shows up in the top three activities throughout the day for Baby Boomers, Generation X and Adult Millennials. The Internet is a smart marketing option with a learning curve.

But the fact that it gets our steady attention throughout the day says that online positioning matters.

PRINT: What’s Happening With the Newspaper?

The newspaper ranks much higher among Baby Boomers than any other group. That’s good to know, because if you want to get the attention of a Millennial, then a newspaper ad is probably not the best choice. But if you’re going for his grandparents, it could be a great way to get their attention.

From Small Business Trends

The Best Media Buys to Get Your Customers’ Attention

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Bulgaria’s government approved on Monday the draft budget for 2012, which aims at a budget deficit of 1.35% of gross domestic product, a growth of 2.9% and inflation of 2% in 2012.

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WASHINGTON (Reuters) – U.S. auto dealers are working to undo the Obama administration’s fuel efficiency agenda, replacing car companies that for years kept such mandates at bay with the help of…

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By Kerin Hope

Financial Times

Rosen Plevneliev, a former entrepreneur, has won Bulgaria’s presidential election, capturing 52….

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Outgoing President Georgi Parvanov has sent congratulation letters to President-Elect Rosen Plevneliev and to each of the mayors elected at the first and second round of the local elections.

“The support your bid received is an expression of the will of the majority of Bulgarian citizens. I believe you will find the most accurate solutions for becoming a bulwark of the Constitution and upholding the rights and freedoms of all Bulgarian citizens,” Parvanov said in his Monday letter to Plevneliev, as cited by the President’s press office.

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