Archive for January, 2012

Spending Too Much Time on Twitter

Tuesday, January 31st, 2012

Many of us love engaging with our customers, industry folks and like-minded individuals on Twitter. Some of us also believe that time spent on Twitter translates to more awareness for our brand, and thus more customers. But how do we measure if it’s working? Or how much time is too much time?

social media exhaustion

Here are some of the things that have worked for me:

Measure Your Chatter

About six months ago, I came across a tool called Buffer. It basically allowed me to store tweets that I thought were worth sharing, and shoot them out at pre-determined times. This allowed me to catch up on news for 15 minutes in the morning, and share my thoughts and other links over the next 8-10 hours without having to go to Twitter.

The real value in Buffer is the analytics feature. When I logged into Buffer at the end of the day, after the tweets had been sent, it showed me how many people had clicked on them and who retweeted them. This allowed me to learn what was appreciated by my audience and what times of the day got the most clicks.

Do Not Chase Followers

A higher number of followers translate into having a larger audience for your words and thoughts – agreed. But you will grow a much more meaningful base of followers – if folks follow you for your tweets, as opposed to a reciprocal follow. In other words, stick to organic content that can benefit people in some way, instead of following people by the hundreds and expecting a follow back.

There are two good tools that can help you clean the clutter and follow relevant folks aligned with your interests:

1. Manage Flitter allows you to see who in your follow list is not following you back, and who is not an active user. You can use this tool every couple weeks to assess what kind of news feed you want to receive.

2. Twellow is a proactive tool that allows you to search for people by interests, industries and professions. You can get lists of people with their Twitter descriptions and can add them if you like.

Don’t Annoy People

Too many Tweets might not be a good thing. Imagine if you were following someone who was hogging your feed all hours of the day. You might lose more followers with excessive, irrelevant posts.

Here are three little tricks that you can use to have more weight with your followers:

1. Five Tweet rule: If you have a several article links or other data to share, stick to around five tweets a day (at three hour intervals using Buffer). Your followers will not be overwhelmed and might look forward to your links on an ongoing basis. You can answer questions and engage in conversations in addition to these five tweets.

2. Ask a question: This is a genuine way of engaging with real people rather than throwing information at them. If you have the right follower base, asking questions is the best way of introducing yourself and vetting out who wishes to remain engaged with you – this might give you a few pointers as to who you should write to about your next product update.

3. Personal Critique: Whether it’s a person or a brand, posting negative tweets on a consistent basis might alienate your followers. You might have a valid reason but don’t get too personal with your attacks. Keep it professional and polite.

There is some charm in moderation. I know it’s easy to fire off seven words and hit enter, but try to resist it – until you have something meaningful to say.

Social Media Exhaustion Photo via Shutterstock

From Small Business Trends

Spending Too Much Time on Twitter

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Empty Promises Don’t Pay

Tuesday, January 31st, 2012

by Martin Ehl

Transitions Online

We should really thank the Bulgarians….

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Bulgarian Surfers Outraged over Govt Anti-Drug Video

Tuesday, January 31st, 2012

Bulgarian surfers have expressed their outrage over a recent anti-drug campaign video produced by the country’s Health Ministry, which they feel portrays them as drug addicts.

The surfers have launched a petition expressing their discontent over the suggestions made in the campaign video, the Cross news agency informs.

The campaign video, which is included in a campaign, entitled “Life is priceless! Do not substitute it for drugs,” tells the story of a young man who has managed to stay off the drugs for two years before meeting a bunch of “surfer guys” while fishing.

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Bulgaria’s New Anti-Mafia Court Closes First Case with Plea Bargain

Tuesday, January 31st, 2012

Bulgaria’s specialized criminal court, which became operational on January 03, has closed its first trial with a plea bargain sealed between four of the defendants and the prosecution.

The case was opened on January 16, 2012 on charges of organizing and commanding a crime ring specialized in drug dealing and other offenses resulting in undue pecuniary gain, the court said in a Tuesday statement.

Four of the defendants, Stepan Dimitrievich Kara, Georgi Borisov Boshnqkov, Ivan Kostov Ivanov and Silvia Mladenova Kapchikova pleaded guilty and gave up the right to a trial.

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Euromoeny Names UniCredit Bulbank Best Trade Finance Bank

Tuesday, January 31st, 2012

UniCredit Bulbank, part of the UniCredit Group, came out as a winner in the annual poll of Euromoney magazine on the best providers of trade finance services on the local markets in countries worldwide.

More than 1 500 leading international companies that use trade finance products took part in the poll.

Besides the top ranking in Bulgaria, certain banks from the UniCredit Group were rated the best in the field of trade finance also in another four CEE countries as well as in Italy.

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Bulgarian Right-Wingers Rise Against Controversial ACTA

Tuesday, January 31st, 2012

The right-wing Bulgarian Union of Democratic Forces (UDF) party has demanded that the county’s Prime Minister and his government retract their signature under the international ACTA agreement.

ACTA has been created due to requests on behalf of the entertainment industry and aims to introduce an increased international cooperation implement legislative standards on intellectual property rights, the right-wing party has reminded.

However, the agreement is controversial, since it forces Internet providers to share information about their users’ Internet activity, regardless whether movies, music, books or other data are concerned, according to UDF leader Martin Dimitrov.

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Exxon earnings affected by refining slump

Tuesday, January 31st, 2012

The largest US oil and gas group by market capitalisation reported a 2 per cent rise in earnings for the fourth quarter to $9.4bn after tax

Bulgarian Smartphone Application to Ease Search for WiFi Zones

Tuesday, January 31st, 2012

The organizers of the Bulgarian “Free Internet” campaign have officially presented a new smartphone application that is supposed to ease the search for free WiFi zones.

The application is compatible with Android and iOS and is available under the name “Free Internet.”

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Bulgaria’s Interior Ministry to Restrict Use of Force, Firearms

Tuesday, January 31st, 2012

Reforms at the Interior Ministry will include the introduction of legal amendments stipulating the standard of “absolute necessity for the use of firearms and other police-related tools,” according to Deputy Interior Minister Veselin Vuchkov.

Speaking at a Tuesday conference on reforms at the Interior, he said that the Interior Ministry Act would be changed in response to over 30 trials against Bulgaria for illegal use of weapons by the police won at the European Court of Human Rights in Strasbourg.

“Despite the fact that these trials concern a period before 2004, the current working of the law is obviously creating problems….

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Bulgaria Severe Cold Snap Claims More Lives

Tuesday, January 31st, 2012

The winter cold snap in Bulgaria has killed another two as temperatures dropped to record lows, schools closed down, roads became impassable and power supplies were cut off.

A 62-year-old man and a 55-year-old woman froze to death in a southwestern and northern village respectively. The latest victims of the cold were discovered in the early hours on Tuesday and follow the death another two men a day earlier.

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