Archive for February, 2012

Insider Tips on Creating a Publicity Friendly Retail Website

Wednesday, February 29th, 2012

In the over 10 years I’ve had my public relations business, I have worked with many clients who have sold products through their websites. Their goal in getting media coverage is to get more traffic to their sites, as well as sales.  To achieve those goals, I have often asked clients to make changes to their websites, to make them publicity friendly. The changes I suggest are based on feedback from the media, as well as experience.

media website

Here are my three favorite insider tips:

Create a grammatically correct, professional looking home page with no spelling errors: When pitching the media, you must include a website where people can buy your products, and usually that website is yours. If the media has any interest in your pitch, they will generally take a look at your website to make sure it looks acceptable.  Acceptable means that the site, and mainly the home page, looks clean and polished and has no spelling and grammar errors.

Fact:  More than one media contact has told me that a website being pitched is not professional enough for them to consider sending their readers to it.

Provide clear, colorful, photographs:  As the media needs to see a visual of your product, your media pitches will also include a link to the products you are pitching, preferably on your website. The photo that the media contact sees should be clear and include all color options (color is important and often is a deciding factor when laying out products on a magazine page). This picture is the first, and sometimes the only, time (if samples aren’t requested) that the media will see a visual of your product.  Many editorial coverage decisions are made on that first impression.  Spend the money to get professional photos taken.

Delete mention of national media coverage of the product you are pitching on your press page:  While it’s exciting to you to list your national media coverage, the media isn’t so excited.  They want to be the first to cover products.  If someone else has done that already, it’s an instant turnoff.

These three tips will lead to media worthy, publicity friendly website . Here’s to more great publicity!

Media Photo via Shutterstock

From Small Business Trends

Insider Tips on Creating a Publicity Friendly Retail Website

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Bulgarian Women Ranked World’s 5th Most Beautiful

Wednesday, February 29th, 2012

The women in Bulgaria are the fifth most beautiful in the world, according to an online travel directory.

“The most striking thing about Bulgarian women is that they are often tall with pale skin, dark hair, and blue or green eyes,” Travelers Digest says about Bulgarian women, describing them as “gorgeous.”

Source

Bulgaria to Learn Next Gas Supply Tariffs in 2 Months

Wednesday, February 29th, 2012

The Bulgarian government has started talks with Russian state-owned energy giant Gazprom for a reduction of prices stipulated in the existing gas supply contracts, according to Traicho Traikov, Minister of Economy, Energy and Tourism.

Speaking after a Wednesday meeting with Alexei Miller, Chairman of the Board of Directors of Gazprom, Traikov explained that Bulgaria’s current gas supply contracts expire in end-2012.

He told journalists that Miller had vowed to honor the request of the Cabinet for a decision on the matter within two months.

Source

Bulgarian FinMin Hires Fired Deputy Health Minister as Adviser – Report

Wednesday, February 29th, 2012

Bulgaria’s Finance Minister Simeon Djankov has reportedly hired Gergana Pavlova, the country’s former Deputy Health Minister, as adviser.

Pavlova will probably advise Djankov on health issues, Standart News reports, citing government sources.

On February 21, Pavlova was fired by Prime Minister Boyko Borisov because she “failed to explain to the public how medication prices are formed….

Source

‘Married with Children in Bulgaria’ to Air in March

Wednesday, February 29th, 2012

Bulgaria’s Nova TV will start broadcasting “Married with Children in Bulgaria”, the Bulgarian version of famous US sitcom “Married…with Children”, in March.

The Bulgarian Bundies will be called “Bikovi”, the TV channel has revealed, as cited by dnevnik….

Source

‘Married with Children in Bulgaria’ to Be on Air in March

Wednesday, February 29th, 2012

Bulgaria’s Nova TV will start broadcasting “Married with Children in Bulgaria”, the Bulgarian version of famous US sitcom “Married…with Children”, in March.

The Bulgarian Bundies will be called “Bikovi”, the TV channel has revealed, as cited by dnevnik….

Source

Bulgaria to Promote Dairy Products in Russia, Brazil

Wednesday, February 29th, 2012

Bulgaria’s State Fund Agriculture (SFA) and the National Association of Dairy Processors have signed a contract for the implementation of the EU-approved “Promotion of dairy products in third countries (Russia, Brazil)” program.

The national promotional program has an implementation period of three years, SFA informs in a Wednesday media statement.

The total budget of the program amounts to around EUR 3 M for the three annual phases of the implementation of the contract.

Source

Every Other Bulgarian in Favor of Belene NPP – Poll

Wednesday, February 29th, 2012

A total of 51% of 1002 Bulgarian responders are in favor of the Belene Nuclear Power Plant being constructed in the country, according to a poll conducted by BBSS Gallup International .

22% are against, while the others have said they cannot decide.

BBSS Gallup International has reminded that it conducted another poll back in April 2011in which 48% of the Bulgarian responders approved of Belene, while 15% were against.

Source

Creating A Useful 404 Page For Your Site

Wednesday, February 29th, 2012

The 404 page on your Web site is what a customer sees should they click on a broken link, mistype something or simply try to access a page or information on your site that doesn’t exist. The 404 page you create for your audience is your chance to put that customer back on the right path, to give them some options, and to, occasionally, make the situation a little less scary by making fun of it. But you can only do that if you take the time to create a custom 404 page. One that doesn’t look nearly as terrifying as this:

Ouch.

If you’re a customer, the error page shown above represents nothing but a dead end. It’s also what you want to absolutely avoid serving. So what information is important to include on your 404 page? Here are some best practices.

1. An explanation of what just happened

Depending on the technical savvy of your customer, they may not even realize they’ve hit an error page on your Web site when landing on your 404 page. And that could lead to confusion about what exactly it is they’re looking at and why they can’t find the information they requested. You don’t want your customers to leave confused. Actually, you don’t want them to leave at all! Somewhere on your 404 page you’ll want to state that something has gone wrong in the process and that they’re viewing an error page. This will help them to understand what has happened so they don’t think you’re simply unable to solve their problem. Once they understand where they are on your Web site you can provide other information to get them back on task. But you have to set the stage first.

2. Links to core/popular pages

Once you’ve let your users in on what happened, don’t just leave them stranded! Provide links to core and most high-trafficked pages on your Web site to get them back on the right path. This will include, but won’t be limited to:

  • Your home page
  • Your blogEdit
  • Product/Service landing pages
  • Popular blog content
  • Your FAQ page
  • Other high-trafficked pages

By giving your customers somewhere to go you encourage them to keep looking around your site and not simply leave. They key is to create something that helps a user complete their tasks instead of just leaving them hanging.

3. Links to contact information

In addition to providing links to your most sought-after content or site pages, don’t forget to include links to contact information (phone and email), customer service pages, your About page and other information pieces someone may need to get a hold of you. For a customer who just took a wrong turn on your Web site, these are important trust cues and may be exactly what they’re looking for if they’ve fall into a hole and need a way out.

4. A little bit of humor…

No one likes to get lost or be caught doing something wrong. It makes us feel bad about ourselves and question our own intelligence. So consider using some humor to lighten the mood before getting people back on their way.

For example:

Over at the Outspoken Media 404 page, we get the awkwardness out of the way with a little help from Foreigner.

Lego does it with some cute Lego men.

Blue Fountain Media encourages users to play PacMan (which I don’t recommend from a conversion optimization standpoint…)

While these 404 pages are fun (if not distracting), your main goal for your 404 page should be creating something that is useful to a user. If they’re lost, your 404 page is their roadmap back to that conversion path. Add some humor when you can, but focus on directing them back to the other areas of your Web site.

What does your 404 page look like?

From Small Business Trends

Creating A Useful 404 Page For Your Site

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Bulgarian Ministry Moves to Take Over Campus Area after Latest Murder

Wednesday, February 29th, 2012

Bulgaria’s Education Ministry has decided to step in and manage Sofia’s College Town, the country’s largest university campus area, after the latest murder that took place there.

The measure is provoked by the murder of a 19-year-old college student in the campus district overnight Wednesday. Mario Danchev, 19, from the western city of Pernik, was murdered in a brawl in dormitory 19, where he lived with his twin brother Martin.

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