Archive for September, 2012

How to Leak a Secret in Bulgaria

Sunday, September 30th, 2012

An excerpt from Andy Greenberg’s This Machine Kills Secrets: How WikiLeakers, Cypherpunks, and Hacktivists Aim To Free the World’s Information.

When Assen Yordanov ended his career as a buffalo shepherd and became an investigative reporter, one of his early scoops involved sneaking into to an illegal cigarette factory north of his hometown of Burgas in 1995. Yordanov’s story led to the factory’s shutdown and a two-year police investigation, but no arrests….

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Oil groups tussle for Colombia licences

Sunday, September 30th, 2012

ExxonMobil, Shell and ConocoPhilips are among at least 80 companies bidding to explore for shale gas, as violence in the country subsides

George Michael Cancels Australian Shows over ‘Pneumonia’

Sunday, September 30th, 2012

Singer George Michael still has not recovered from his battle with pneumonia last year and has been forced to cancel nine shows in Australia, his website said, fueling speculations over his health condition.

In a statement on his website, Michael said the cancellation of nine concerts “breaks my heart”.

He confirmed he would still fulfill his UK dates in October but would then undergo treatment for his condition.

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Bulgaria’s PM: US Group Eyeing Belene Unknown to Me Too

Sunday, September 30th, 2012

The US group, interested in building 2,000 MW nuclear plant in Bulgaria, has had no meeting with the country’s prime minister, he has hinted.

“I meet with thousands of people and investors every day. I don’t remember meeting representatives of Global Power Consortium,” Boyko Borisov said on Sunday, taking up a journalist’s question.

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Read Impact Equation to Help You Harness Your Social Media Message

Sunday, September 30th, 2012

Impact EquationPssst.  Don’t tell anyone, but I must be one of the few people engaged in the social media and Internet marketing space who hasn’t read Chris Brogan (@ChrisBrogan) and Julien Smith’s (@Julien) first New York Times best seller, Trust Agents.  It was a Reader’s Choice for the Small Business Trends  2009  Business Book Awards, but I just didn’t get to it at the time.

That’s why I was very happy to receive a review copy of their newest book The Impact Equation: Are You Making Things Happen or Just Making Noise?

In the introduction to the book (and in several of their online interviews) Brogan and Smith say they never wanted to write a sequel to Trust Agents, but it seems like that’s what their audience wanted.

So, if you’re one of those people who read and loved Trust Agents or who were left with a little something missing after reading Trust Agents – you will want to pick up a copy of The Impact Equation.

The Impact Equation Focuses You On What Matters Most

I’d say that this is really a book about how to effectively communicate in today’s world.  Now that you have several solid years of social media under your belt, what would you say is missing for you?  You might struggle with this question because you’re overwhelmed by the mountains of online media channels and the myriad ways of how to use them effectively.

Brogan and Smith did this work for you and decided that what was missing was – IMPACT.  And to tie their concept together, they created the following equation that serves as the platform for the book:

Impact = Contrast x (Reach+Exposure+Articulation+Trust+Echo)  or
Impact = C x (R+E+A+T+E)  — If you’re like me and didn’t catch the cool acronym it’s Impact = Create.

The authors are adamant that this book is NOT about social media – while being about communicating using social media.  It’s a tough distinction to get across and I have to admit, I was a bit confused at first.  I think the analogy that cleared it up was this one:

“Saying that this book is about social media is like saying that Moby Dick is a book about boats.”

Ok – I think I get it now.

The Impact Equation is about CONTEXT and not about CONTENT.  What they are trying desperately to get across is that you should be approaching your online communications from the context of making an impact – a difference in the world.

The social media tools that they talk about throughout the book are really nothing more than vehicles to help you achieve your goal of making an impact instead of just noise.

How To Get The Most From The Impact Equation

As I mentioned before, I had a bit of a challenge “getting into” the book.  I started reading and felt somewhat overwhelmed by the content.  I just didn’t get where they were going with this at first. That’s when I turned to the table of contents and spent a little bit of time just digesting it.  I’d recommend you do the same.

You’ll notice that the book is divided into four parts:

  1. Goals
  2. Ideas
  3. Platforms
  4. Network

Brogan and Smith then broke up the Impact Equation into each of those parts:

The Goals section contains the introduction of working with the Impact Equation.  This is where they introduce the concept and explain each element.

In the Ideas section, they discuss Contrast and Articulation.  In other words, Contrast and Articulation are what you have to do with your ideas.  In order to accomplish this – you need a clear idea; one that can be contrasted and articulated via a variety of channels.

My favorite section in the book was the one about Platforms.  In this section, they discuss Reach and Exposure.  It’s my experience that people really struggle with platforms.  And if you find yourself wondering which platform will help you achieve your goals, you’ll want to read this section more than once.

Finally, they get into your Network.  Inside this section, the authors get into what it takes to build on the Trust component and the Echo component of the Impact Equation.  As much as they try to avoid getting into the details of social media tasks, you will find them there and I think that these examples and their advice only add to the relevance of the book.

How To Tell If Impact Equation Should Be On Your Reading List

First of all, if you’re a Chris Brogan and Julien Smith fan, you’ll want to read this book.  It will give you all the things you love about them and then some.

If you are an online publisher, blogger or small business that has social media and internet marketing as a core strategy, reading The Impact Equation will help you to tighten up your message and your communication style online.

Just as an example: I visited Chris Brogan’s Facebook page and my Facebook page (the personal ones) and I can definitely see the difference.  Chris’ Facebook page not only features his personality and personal life, but seamlessly integrates his professional brand as well.

One task I’m taking on is to make my Facebook page posts more intentional, deliberate and purposeful as I move forward.  As you read through the book, you’ll find yourself doing much of the same thing; reading, checking online, comparing and creating some new strategies for yourself.

Small business owners who are still a bit confused or overwhelmed by the entire online and social media marketing space will benefit from reading The Impact Equation.  My only advice would be to not read a few pages and throw it down in disgust because you’re not getting it right away.  Give yourself time and space to process the information.  Put it down for a day or two and pick it up again.  I promise you will see the content differently.

Overall, The Impact Equation is slated to be one of those books you have to read if you’re in the social media space.  Ignore it, and you’ll likely feel left out the next time you’re chatting Internet trends and social media.

The post Read Impact Equation to Help You Harness Your Social Media Message appeared first on Small Business Trends.

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Google: Engage Program to Boost Bulgaria’s Online Ecosystem

Sunday, September 30th, 2012

Bulgaria hosted for the first time a dedicated Google event this week, days after the search engine giant’s latest program Google Engage for Agencies became available in the country.

More than 300 interested parties attended the event, which officially marked the launch of the program, addressed to advertising agencies, webmasters, search engine marketers or others who provide online services to Bulgarian small and medium businesses.

Participants at the one-day seminar had the opportunity to acquaint themselves with the solutions, which Google offers for free, to talk in person with Google Engage experts and to get first hand impressions from international best case studies.

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Bulgaria’s Chiren Gas Storage to Double Capacity by 2017

Sunday, September 30th, 2012

The capacity of Bulgaria’s Chiren underground gas storage is to be doubled by 2017, according to Kiril Temelkov, Executive Director of state-owned gas transmission operator Bulgartransgaz.

Temelkov presented Saturday the company’s program for the development of gas transmission and storage infrastructure in the period 2013-2022.

He informed that the current capacity of the Chiren UGS of 550 million cubic meters was to increase to 1 billion cubic meters of natural gas, while daily gas flows were to go up from 4….

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Bulgaria Energy Minister Vows Transparent Talks with US Tie-In Eying Belene NPP

Sunday, September 30th, 2012

Delyan Dobrev, Minister of Economy, Energy and Tourism, expects a response next week from the US Department of Energy on Global Power Consortium, the US tie-in interested in building the Belene NPP.

Speaking in the Black Sea city of Varna on Saturday, he explained that Global Power Consortium could prove ‘not serious enough’ for the 2,000 MW nuclear plant project.

He added that Bulgaria was ready to hold talks with any other potential investors who came up.

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PES President Stanishev Declares Support for Romania PM

Sunday, September 30th, 2012

Newly elected President of the Party of European Socialists (PES) Sergey Stanishev vowed Saturday to interfere in the 2012 local election campaign in Romania to support Romanian Prime Minister Victor Ponta.

Meanwhile, Hannes Swoboda, President of the Socialists and Democrats in the European Parliament, said that the time had come for Romania’s voice to be heard in the EU, according to reports of Darik radio.

“I am firmly confident that the Social Democrat party headed by Victor Ponta pursued a very good policy over the past month and this is what matters for the citizens of Romania because we saw a great deal of suffering during the right-wing rule and President Traian Basescu,” Stanishev said.

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Russian Orthodox Church Calls for Court Leniency if Pussy Riot Repent

Sunday, September 30th, 2012

The Russian Orthodox Church released Sunday a statement addressing the Moscow City Court, saying that the magistrates should take into account a potential expression of repentance on the part of the three members of feminist punk band Pussy Riot.

“Considering that the aim of punishment is correction, some words by the offenders of the law evidencing their repentance and rethinking of what their have done should be heard and they should get a chance to embark upon the path of correction,” the statement of the Russian Orthodox Church said, as cited by RIA Novosti.

The three Pussy Riot members, Nadezhda Tolokonnikova, 22, Maria Alyokhina, 24, and Yekaterina Samutsevich, 30, were sentenced to two years of imprisonment in August.

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