Archive for June, 2014

4 Ways To Boost Traffic To Your Tradeshow Booth

Monday, June 30th, 2014

how to increase traffic to your tradeshow booth

You have to do something special to stand out from the competition at tradeshow booth. From the decision on upgrading your old display to hand-picking the best relationship oriented sales people to man your show booth. There are so many options to improve your visibility at your next show exhibition.

Use these four tips to boost traffic at your tradeshow booth to get more customers and expand your brand identity.

How to Increase Traffic to Your Tradeshow Booth

Offer Shuttle Services

how to increase traffic to your tradeshow booth

Consider renting a small van or bus for the day. It can give you a unique opportunity to increase traffic to your tradeshow booth. Putting the name of your company on the van or bus gives you instant exposure to anyone moving through crowded parking lots. Those who catch a ride may also feel indebted to your company. The least they can do is give you a few minutes to learn more about the products and services that you offer.

Of course, running a shuttle bus also gives you a chance to take control of the experience. If you choose a booth near the tradeshow’s entrance, you can use the location as a pick-up and drop-off point.

Contact Registered Attendees Before the Event

how to increase traffic to your tradeshow booth

If you ask, many tradeshow organizers will give you a list of attendees who register for the event. Use this information to contact potential customers and create buzz several weeks before the tradeshow.

Sending emails certainly helps, but you shouldn’t forget the impact of snail mail. Snail mail lets you bypass spam filters. It also gives you a chance to use oddly shaped postcards that stand out from the rest of the mail. Irregularly sized and shaped postcards get attention. You can also choose a shape that symbolizes your company (for instance, you could use a computer-shaped card if you own a tech company).

Create an Escape From the Chaos

how to increase traffic to your tradeshow booth

Tradeshows can get crowded and confusing. Turn your space into a welcoming oasis that gives attendees a break from the chaos.

Offer them comfortable furniture, snacks, and bottled water so they can unwind while learning about your company. They’ll gladly listen to you if they can relax during the conversation. Plus, they’ll tell their friends and colleagues that they can catch a break at your booth.

There’s also a good chance that people will share what you’re doing via social media at your tradeshow booth space. That will drive even more traffic to your booth.

Give Away Products That Attendees Really Want

how to increase traffic to your tradeshow booth

People go to tradeshows to learn more about the products and services that small businesses offer. But they also go to the events to pick up free swag. Boost traffic by handing out materials that people actually want.

Give away free samples of some of your company’s best-selling products. That will have people dropping by your booth all day. After all, what better way to learn more about a product than to actually sample it yourself?

And sometimes, all you need to do is just tweak an existing idea. Instead of handing out something typical like ordinary key chains, give away key chains that have built-in LED lights. You don’t have to limit yourself to small items.

What strategies do you use to increase traffic to your tradeshow booth?

Tradeshow Photo via Shutterstock, SXSW Bus Photo via Shutterstock, Mail Photo via Shutterstock, Resting Photo via Shutterstock, Cookie Sample Photo via Shutterstock

The post 4 Ways To Boost Traffic To Your Tradeshow Booth appeared first on Small Business Trends.


Russia linked to energy cyber attack

Monday, June 30th, 2014

More than 1,000 organisations have been infected by malware known as ‘Energetic Bear’, said to be operated by a state-backed group with ties to Russia

Experts Predict Fragmented Parliament after Early Elections

Monday, June 30th, 2014

Bulgaria’s next parliament will be considerably fragmented and no party will have a clear majority, sociologists have agreed.

“It is very likely that we will have a fragmented parliament after October’s elections, with up to 6 parties represented – GERB, BSP, Bulgaria without Censorship, DPS, the Reformist Bloc, and ABV. Despite that, I believe a strong majority coalition can be formed. There is no doubt that GERB will win the elections again, and this time they have a reliable partner in the face of the Reformist Bloc”, Dimitar Ganev from Gallup Agency commented.

Kolyo Kolev from Mediana predicts a more uncertain political situation after the early elections.

“With the likely broad configuration of the new parliament, we could be faced once again with a stalemate, and a period of uncertainty. We could witness long attempts to form a 2-party, 3-party, or even 4-party coalition.”

On the election campaign, Kolev is certain that “there will be nothing positive in it”, and the accent will fall on “causing panic and fear among the population, that the country is faced with bankruptcy”.

Both Ganev and Kolev agree that the date for the elections, October 5, is reasonable.


Bulgarian FM Kristian Vigenin Meets IAEA Head Yukiya Amano

Monday, June 30th, 2014

Bulgaria’s Foreign Minister Kristian Vigenin has met International Atomic Energy Agency (IAEA) Director General Yukiya Amano, who is on a visit to Sofia.

During what was the first visit of a IAEA Director in fourteen years, Vigenin and Amano discussed Bulgaria’s commitments to the deal between Iran and the agency over Tehran’s nuclear program, a message from the Foreign Ministry’s press office says.

North Korea’s nuclear experiments were also on the agenda.

Another focus of their talks was the future of atomic energy in Japan following the 2011 earthquake and the incident that followed at the Fukushima nuclear plant.

Amano told Vigenin that nuclear energy was still “a preferred alternative” and was on the rise in Asia, but safety of the plants had to be the top priority.

The IAEA Director General also met Economy Minister Dragomir Stoynev and Nuclear Regulatory Agency Chairman Lachezar Kostov.

He is due to visit Bulgaria’s Kozloduy NPP.


Google Is Removing Profile Photos from Search Results

Monday, June 30th, 2014

google is removing profile photos

Google is removing two integrations of its Google Plus social network with Google search.

Up until now, a Google Plus profile photo and circle count appeared next to content in Google search results for those who had signed up for the connection.

The inclusion of a photo has been part of Google’s much promoted “authorship” feature and a tie-in with the social network.

Google says the features were removed to create a cleaner look and a sense of continuity.

In a post on his own Google Plus account, Google Webmaster Trends Analyst John Mueller explained:

“We’ve been doing lots of work to clean up the visual design of our search results, in particular creating a better mobile experience and a more consistent design across devices. As a part of this, we’re simplifying the way authorship is shown in mobile and desktop search results, removing the profile photo and circle count. (Our experiments indicate that click-through behavior on this new less-cluttered design is similar to the previous one.)”

Reporting on the announcement, Web consultant and Search Engine Land news editor Barry Swartz seemed skeptical that click-through on links would be unaffected by disappearance of profile photos in search.

He was not alone.

Comments from the search marketing community in particular were many and varied.

In a response on Mueller’s initial post, J.R. Oakes, director of search marketing for expressed doubts about Google’s claims arguing:

“There has been so much research done establishing a hard-wired affinity for detection of faces and it being an establishment of trust.”

Meanwhile others, like SEO Consultant Dan Shure, insisted the decision was just more evidence of Google’s rumored intention to dismantle Google Plus:

“My conclusion: Google either plans on letting G+ die on it’s own, or phasing it out. Author photos was one of the biggest incentives to join and use G+ at all.”

But on a separate Google Plus post, senior director of online marketing at Stone Temple Consulting Mark Traphagen had a different oberervation. He said that other factors like the increasing importance of mobile results probably drove Google’s decision, writing:

“Google has been telling us (and signalling by much of what they’ve done) that the game for the future of search is now to be won or lost on the mobile playing field. But with the addition of a street band’s worth of bells and whistles on the SERPs these past few years, they had set themselves up for a very wobbly and inconsistent search experience.

In short, mobile users want things simple and clean.”

Google is replacing the profile photos with a clickable author name only for those using the “authorship” feature. The result will definitely make search results look cleaner on mobile searches.

But how will it affect those online business owners and entrepreneurs trying to build a personal brand?

Image: Small Business Trends Screenshot

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Two Indicted for Spreading False Information on Bulgarian Banks

Monday, June 30th, 2014

Sofia Regional Prosecutor’s Office has indicted two of the six men detained in the bank rumors affair that has unfolded over the past weeks.

Kiril Dzhabarov (born in 1985, Sofia) and Robert Dimitrov (1974, Czechoslovakia, Bulgarian citizen) have been released with a bail of BGN 3000 (EUR 1500) imposed on each of them, the Bulgarian National Radio reports.

The two men’s activity is yet to be clarified by investigators, but it is clear they are to be prosecuted under article 326 (1) of Bulgaria’s Criminal Code.

Article 326 says “a person who transmits over the radio, by telephone or in some other way false calls or misleading signals for help, accident or alarm, shall be punished by deprivation of liberty for up to two years.”

A probe against those responsible for disseminating misleading information about Bulgarian banks has been under way since Friday, with six people arrested in an operation of the State Agency for National Security (DANS) on Sunday.

So far a total of 19 witnesses have been interrogated, and 30 computers have been seized by police as part of the investigation.


Young Talent Ivaylo Chochev Set to Join Berbatov in Monaco

Monday, June 30th, 2014

The 21-year-old Bulgarian midfielder Ivaylo Chochev is close to a transfer to French league club Monaco, the player’s agent confirmed.

“There are still some small matters to be agreed. We can expect more details later today (Monday) or tomorrow. In all cases, the negotiations have gone well”, Chochev’s agent Petyo Kostadinov told News7.

Chochev is a versatile midfielder, who can play both defensively and help in the attack. He has been in CSKA Sofia since 2012, playing 38 matches and scoring 8 goals.

The player’s agent believes that a move to Monaco would be great for the youngster’s future.

“I really hope the deal works out. Not because of the money, but for what he can learn from Mitko (Berbatov), who left CSKA for Bayer Leverkusen at approximately the same age.”

According to Kostadinov, there has been interest from a number of other European clubs to sign Chochev.

Monaco finished 2nd in the French League 1 and will play in next season’s Champions League.


Belarus, Kazakhstan Snub Russia’s Calls to Boycott Ukraine Goods

Monday, June 30th, 2014

Kazakhstan and Belarus have rejected Russia’s proposal that the the three countries jointly adopt a special system to receive Ukrainian goods.

At a session of the Eurasian Economic Council, the main body at recently-established Eurasian Economic Union, representatives of Astana and Minsk downplayed reports that the three EEU members would take a common stance in response to Kiev’s signing of a EU Association Agreement on June 27.

Belarusian officials were quoted by Russia’s Vedomosti as saying the country did not deem Ukraine’s relations with the EU to be harmful to the Customs Union in which the EEU countries take part.

The Kremlin is nevertheless set to scrap some trade exemptions made to Ukraine if Friday’s deal constitutes a threat to the Russian economy, and duties on Ukraine-made goods could rise from 0 to 7.1 percent, business daily RBC reports.

Such a move could hamper both countries, as Ukraine could retaliate.

Ukraine accounts for 4.5 to 6% of Russian exports, and Moscow risks losing USD 5.8 B (1.1% of the total volume) if export duties are raised.

Russia, for its part, is Ukraine’s largest export destination (24% of the total), with Turkey coming second with just 6%, and dwindled commercial output could push the Ukrainian GDP down 0.5 to 1 percent.

Ukraine was initially on the brink of entering the Customs Union, but former President Viktor Yanukovych renounced the deal amid mass street protests that later descended into violence.


Bulgaria’s Fruit Prices Soaring

Monday, June 30th, 2014

The price of fruits in Bulgaria could go up by 40% in July, as a result of the torrential rains and floods that hit much of the country, experts warn.

“It is natural for me to compensate my low yields with higher prices”, one fruit grower commented.

There is also lingering danger of crop diseases from the high moisture and floods.

Up to a 30% price increase can be expected for cucumbers, onions, peppers, strawberries, apricots, and cherries. Tomatoes remain the most sold fruit, and its price is unchanged, due to the fact that it is grown in greeneries.


29 Career Development Centers Opened in Bulgaria’s Cities

Monday, June 30th, 2014

A total of 29 Career Development Centers have started working in the country, Bulgaria’s Chamber of Commerce and Industry announced Monday.

The career centers will operate in the cities of Burgas, Varna, Veliko Tarnovo, Vidin, Gabrovo, Montana, Pazardzhik, Pernik, Plovdiv, Russe, Silistra, among others.

The project aims at the prevention and the reduction of the gray economy effects in this area through various forms of impact on the labor market.

The career centers offer employees opportunities for career counseling and development.

The career counselors at the centers will check the available job positions announced by the companies on a daily basis and will contact the employers directly, rather than just follow their websites for ads.

They will advise employees who seek opportunities for career growth, and will counsel them on the available positions, assist them in preparing a CV, a cover letter, an appropriate behavior during interviews, a suitable dress code and more.


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