Archive for September, 2016

Gee Whiz! G Suite is a Smarter Version of Google Apps for Work

Friday, September 30th, 2016

Gee Whiz! Google G Suite is a Smarter Version of Apps for Work

The name Google Apps for Work was a mouthful. So was Google Apps for Your Domain.

With an energized marketing campaign, the company is trying a third time …

Meet G Suite.

No, it’s not a 90s corporate rap group.

It’s the same package of apps and cloud space small businesses can get for as low as $5 per month per user: Gmail, Drive, Docs, Hangouts, Slides, Sheets and Calendar. A premium version of G Suite is $10 per month per user.

Well, they’re the same apps, just a little smarter and more intuitive.

Kelly Campbell, senior director of G Suite marketing and Google Cloud, hints on the Google Cloud Official Blog that more is on the way for business users.

Google (NASDAQ:GOOGL) is implementing more machine learning into G Suite. This machine learning will analyze your actions within all the connected suite apps and begin to work in the background.

The company’s vice president of apps and Google Cloud, Prabhakar Raghavan, says in the post that the aim of this endeavor is to make G Suite more a part of your team, helping manage the repetitive machine-like tasks that eat up a lot of your team’s time.

Google has already been implementing learning technology into its apps with tools like auto translation — recognizing a foreign language and already having the text translated for you — and Smart Reply — ready-made short email replies to messages that need only that.

Machine Learning in Google G Suite

Here are some of the latest machine learning tasks that Google will be implementing across the newly-branded G Suite:

Quick Access

Start the timer when you go to look for a file in Drive. You just had it open but closed it and need it again. Tick, tick, tick.

Google G Suite - Quick Access

Applying machine learning to Drive, Android devices will know which files you’re looking for and have them front-and-center.

A Smart Calendar

Google has already been implementing learning into the Calendar app. You might notice directions to a usual haunt appearing on your Android phone at a particular time each week.

Smarter calendars working with your small business team will let you know when everyone’s available to meet or even where a meeting can be held based on your previous activity.

Data from Your Spreadsheets

In order to spot trends and get analysis via charts made from all your data, you’d ordinarily have to be able to write a code to build that chart.

Well, Google Sheets with machine learning understands the files you’ve created and makes charts based on them on its own.

Google Docs with a Virtual Team Member

Machine learning applied to the Google Docs platform provides suggested search topics and sites that may add substance to the documents you’re creating. Hitting ‘Explore’ will open this function in Google Docs.

Google G Suite - Google Docs with a Virtual Team Member

Formatted Presentations

Usually a great slide presentation is only great after about a day of formatting all the slides so they play perfectly.

Google is applying machine learning to Slides to help format slides automatically. The ‘Explore’ feature in Slides provides the same function it does in Docs and Sheets, too.

Images: Google

This article, “Gee Whiz! G Suite is a Smarter Version of Google Apps for Work” was first published on Small Business Trends


BP gives disaster film a scathing review

Friday, September 30th, 2016

Account of oil spill highlights Hollywood’s ability to influence corporate reputations

KEVR To Raise Gas Prices by 1.97% As Of October 1

Friday, September 30th, 2016

At a closed-door meeting, the Energy and Water Regulatory Commission (KEVR) took a final decision regarding the statement submitted by Bulgargaz for confirmation of the prices for the fourth quarter of 2016 at which the public supplier will sell natural gas to end customers and to clients included in the gas distribution network.

Since, at the moment, there are no preconditions for the existence of a competitive environment on the natural gas market, the Commission regulates the price of the blue fuel, reported the press centre of KEVR.

It was decided that the price of natural gas will go up by 1.97% as of October 1. The increase requested by Bulgarghaz was 3%. Thus, the price for the fourth quarter will be BGN 296.60/1,000 c m, or BGN 30.80/MWh, excise tax and VAT excluded.

According to Bulgargaz, there is need to raise prices due to the expected increase in the price for the delivery of gas, as well as to the exchange rate of the BGN to the USD.

Bulgargaz has not requested an increase in prices since the end of 2014.

As already announced by the regulator, the increase in the price of natural gas will not affect heating and hot water prices.



50 Small Business Ideas for the Faith Based Economy

Friday, September 30th, 2016

50 Faith Based Business Ideas for Entrepreneurs

Religion is big business. In fact, a recent report suggests that the faith based economy brings in about $1.2 trillion a year. An industry this large, of course, has plenty of room for growth. Here are some business ideas for entrepreneurs seeking to get into the faith based economy.

Faith Based Business Ideas for Entrepreneurs

Religious Gift Shop Operator

You can open a store with little trinkets or gifts that are religious in nature, including decorative items, personalized Bibles or other written works.

Kosher or Halal Caterer

For those religions that have certain restrictions or guidelines in terms of food, you could start a specialty catering company that offers dishes with those specific guidelines in mind.

Kosher or Halal Food Stand Operator

Or if you are more interested in a smaller food operation, you could start a small food stand or truck that offers Kosher or Halal options.

Wedding Officiant

Weddings are often observed as religious events. So getting ordained or registered as a wedding officiant can afford you the opportunity to start a business performing wedding services.

Religious Dating Website Operator

Faith Based Business Ideas - Religious Dating Website

If you’re looking to start a business that’s mostly based online, you can start a dating website aimed at helping people of a certain faith group find matches that share their values.


There are plenty of opportunities out there for authors and writers to build businesses around their words. You can even build a business as an author that writes about religious topics.

Religious Blogger

Or you can blog about faith to share your writings with the world online.

Christian Bookstore Owner

Christian bookstores sell Bibles and other religious texts aimed at Christian consumers.

Meditation Coach

Buddhism, Hinduism and other religions practice meditation as a way of connecting with their spirituality. So you can help others of your faith practice meditation as a coach.

Seller of Meditation Items

There are also beads, incense and other supplies that you can use as part of a meditation practice. So if you make any of these items, you can build a business selling them to others who practice religious meditation.

Kosher or Halal Daycare Operator

For those who have Kosher or Halal diets, finding childcare that caters to them can be a challenge. So if you offer day care services that include food options aligning with these diets, you could attract a significant religious client base.

Religious Tutor

For those students who attend religious schools, you can offer tutoring services to help them learn about religious topics.

Bible Verse Sign Maker

There are plenty of different ways you can use art to showcase religion or spirituality. You can get creative with lettering and draw or paint Bible verses or other religious sayings onto canvas, wood or other surfaces and then sell them online or at craft shows.

Greeting Card Publisher

You can also showcase your design skills by creating greeting cards for things like holidays, weddings, baptisms and other faith based occasions.

Gospel Musician

If you’re more musically inclined, you can start a band or work as a solo artist playing gospel or religious inspired music.

Wedding Band Leader

You can also offer your services to couples getting married, either working at the ceremonies or receptions.

Holiday D?cor Shop Owner

Faith Based Business Ideas - Holiday D?cor Shop

There are plenty of religious holidays throughout the year. So you can sell d?cor and other celebratory items related to those different holidays.

Holiday Food Shop Operator

You can also start a business intended to sell food items for holiday dinners or other special occasions.

Religious Publisher

If you want to spread the word about your faith or tell stories related to your religion, you could start a publication like a magazine or physical newsletter and sell or offer ad space.

Marriage Counselor

For people who want to work on their marriages in a faith based setting, you could offer relationship counseling services.

Online Newsletter Publisher

You could also start an online newsletter with information about your faith to circulate to a community online.

Religious Clothing Store Owner

You can set up a shop, either in your local community or online, where you sell clothing items with religious sayings or images on them.

Custom Embroiderer

Or you could offer to embroider personalized messages, including those with faith based messages on them, onto customers’ clothing or other personal items.

Wedding Dress Seller

Another wedding focused business you could start would be creating and selling wedding dresses, either traditional white gowns or those aimed at other types of religious ceremonies.

Wedding Dress Alterations Provider

Faith Based Business Ideas - Wedding Dress Alterations

You could also offer your services altering gowns for weddings.

Tuxedo Rental Service Operator

Tuxedos are also a big part of many people’s wedding day. So you could start a tuxedo rental service for grooms and groomsmen.

Specialty Florist

In addition, you can start a florist business to help people design beautiful floral arrangements for weddings, funerals and other occasions.

Wedding Planner

You can also offer your services as a wedding planner to help people plan their religious services and other important details of their wedding days.

Religious Jewelry Store Owner

Jewelers and handmade artisans, you can start a jewelry business centered around pieces that have special religious meaning, ranging from cross necklaces to Buddhist beaded jewelry.

Family Friendly Video Game Creator

There are a lot of video games out there, but not many that offer family friendly themes and faith based messages.

Family Friendly Movie Creator

Likewise, you can build a business by producing family friendly movies or videos that offer faith based messages or lessons for kids and families.

Children’s Book Author

There are also plenty of opportunities for you to create children’s books with religious themes and lessons.

Religious Illustrator

You could also offer services as an illustrator to depict images in children’s books or in other religious materials.

Handmade Seller

There are plenty of other opportunities for you to get creative and make handmade items with religious themes to sell online or at craft fairs.

Religious Influencer

You can also build an online business based around new media. Become an online influencer by posting about religious topics on social media or elsewhere. And then you can potentially work with other religious businesses or organizations to spread the word about various programs.

Religious Podcaster

Or you can get a little more specific and start a podcast aimed at talking about topics related to faith and religion.

Travel Agency Operator for Religious Groups

There are plenty of missions, youth groups and other religious groups that travel to other parts of the world together. So you can build a business as a travel agent that specializes in planning those trips.

Spiritual Artist

If you’re an artistically inclined entrepreneur, you can sell paintings inspired by religious stories or even teach art classes with a spiritual twist.

Religious Life Coach

For those who want to help others manage various aspects of life, you can offer life coaching services and emphasize faith as a strong part of your coaching program.

Cooking Class Instructor

If you enjoy cooking and want to teach others about it, you can offer cooking classes in your local area that focus on Kosher or Halal options.

Kosher or Halal Recipe Blogger

Or you can start a blog to create and post some Kosher or Halal recipes with an online audience.

Family Therapist

For those trained in counseling and therapy, you can offer counseling services to families or couples with a strong emphasis on faith and spirituality.

Religious Candle Maker

Candles are a big part of many religious services and traditions. So you can make and sell prayer candles or those meant to go in menorahs or other religious items.

Faith Based Thrift Store Operator

Thrift stores have become popular business models for faith based organizations. You can open a thrift store and accept donations from people in the community and then donate some of your profits or any unused items to religious charities.

Gift Basket Arranger

Gift baskets are popular for a lot of holidays and religious celebrations. So you can make and sell specialty gift baskets to customers looking to honor those special occasions.

Yoga Instructor

You might know yoga as a popular type of exercise. But it’s actually an important spiritual practice in Hinduism, Buddhism and a few other religious groups.

Christmas Tree Farmer

Christmas is a busy time for many businesses. But Christmas tree farmers do pretty much all of their business around the holiday season.

Ethical Business Coach

There are tons of business coaches out there. But you can create a unique niche for yourself by offering your services as an ethical business coach that works primarily with other religious or spiritual business owners.

Non-Profit Fundraiser

Fundraising is an important skill for many entrepreneurs. And if you are able to help non-profits and other faith based organizations raise money, you can build a successful business doing that.

Socially Conscious Business Owner

Even if you have a business idea that’s totally different than what’s on the list, you can add a charitable component to any business where you donate money or products to religious groups or faith based causes.

Church CandlesDating WebsiteHoliday ShopDress Alterations Photos via Shutterstock

This article, “50 Small Business Ideas for the Faith Based Economy” was first published on Small Business Trends


Russia, Ukraine Oppose Georgieva’s Nomination for UN Secretary General

Friday, September 30th, 2016

Russia and Ukraine are among a few of the countries that have raised questions regarding the Bulgarian nomination of European Commissioner Kristalina Georgieva for UN Secretary General, announced Radio Free Europe.

Russia, Angola and Malaysia – all members of the Security Council asked Sofia for clarifications after it proposed Georgieva as “Bulgaria’s single candidate” for the position.

Bulgaria had earlier nominated the head of UNESCO Irina Bokova for the same position but rethought her nomination after she did not do well in the preliminary rounds of voting.

Bokova, who is considered a more pro-Russian candidate than Georgieva, stated that she will remain in the race even without the support of the Bulgarian government.

“Russia is not involved in this candidate exchange,” stated the spokesperson of the Russian Foreign Ministry Mariya Zaharova on September 29.

The Ambassador of Ukraine to the UN Volodymyr Yelchenko opposed the late entry of Georgieva in the race, reported earlier AFP.

“I think she is late. The way this is being done is not entirely correct,” stated Yelchenko.




5 Advanced Local PPC Techniques

Friday, September 30th, 2016

5 Advanced Local PPC Techniques

Unless you run a huge corporation with locations in multiple countries, and your products and services are available globally, it’s more likely that you want to reach a certain area with your advertising. If you run a bakery in Chicago, then you want to reach people who are actually in the Chicago area that can come to your bakery. You have no need to advertise to people in France, who will most likely never buy your cookies or cupcakes.

This is where local PPC comes in. Local PPC, also known as geo-targeting, gives you the ability in AdWords to target your ads to people who are only in the area that you specify. Like we said earlier, you don’t want to be wasting your ad budget on those who are not in your target area. This is essential for location-based companies to make the most of their budget. Not only does it make more sense, but you should also see an increase in your ROAS due to an increased chance of the audience being able to use your services or products.

Local PPC Tips

Mobile Preference

Google (NASDAQ:GOOGL) has stated that “more Google searches take place on mobile devices than on computers in 10 countries.” This momentum toward mobile has a ton of implications for retailers, especially those who want to run local PPC to get people into their store front. Like we said earlier, people search when they are on the go. If they are out and about, and decide they want to do a little shopping, they are going to search something like “retail stores around me.”

In order to reach people like this, you need to make sure that your website and ads are ready for mobile use. It is critical that your website be mobile responsive. Mobile phones aren’t going anywhere. You need to be able to serve those audience members. You also want to make sure that your campaigns target all devices. You want to make sure that your ads are being served to mobile devices. You can also have a mobile preferred ad. Make sure, with a mobile preferred ad, that your ad copy has a shorter headline in order to cater to how ads are displayed on mobile phones.

Location Extensions

5 Advanced Local PPC Techniques - Location Extensions 

The first thing that you want to do when you are working on a local PPC campaign is to make sure that you utilize location extensions in your ads. Location extensions are a feature that allow you to show your address, phone number, hours and other information on your ad. For mobile ads, you also have the option to include a button that gives customers the ability to call you directly or get directions to your location.

This extension is important because it encourages searchers to visit your business in person, instead of just scrolling past your ad. One thing to keep in mind: Location extensions are based off of your Google My Business profile, and you have to link at least one business location to your AdWords account for these extensions to work. Therefore, you want to make sure that your Google My Business account is up to date and accurate for all of your locations.

Call Extensions

5 Advanced Local PPC Techniques - Call Extensions 

In addition to location extensions, you also want to make sure that you are utilizing call extensions, which shows your phone number on your ad. This displays a clickable call button on the ad, which encourages searchers to call your business, especially people who are on the go.

Call extensions have a lot of different features that you can play around with. You can set them up to show only when your business can take calls. You can give preference to mobile phones, which makes it less likely that it will show up on a laptop or desktop. You also have the ability to use either your phone number or a Google Forwarding number. By using a Google Forwarding number, you get more insights into the performance of the call extensions, which allows you to count phone calls as conversions. And, for all of this, clicks for your phone number also cost the same as headline clicks.


5 Advanced Local PPC Techniques - Geo Targeting

Geo-targeting can be another great technique to help out with local PPC. Google gives you a lot of room to play with, as to where you want to target your PPC ads geographically. If you only serve the Chicago area, then you can set your ad up to only serve people in that geographical area. If you serve the entire state of Illinois, then you can target that state individually. If you serve multiple locations or states, then you can set your ads up to only target the locations that you serve.

In addition to being able to target people in certain geographical locations, you can also exclude areas. If you set up your ads, and then notice that you are getting impressions and clicks from areas that you don’t serve — for instance, France — then you can add them to your excluded area.

Keywords with Geo-Locations

While geo-targeting can be a great tool for local businesses, it doesn’t always work. It is dependent on how people are searching for your business. For some local businesses, it would be more appropriate to limit targeting not by the location, but by keyword only.

For example, let’s say you are a cable company in Charleston. In this situation, you might want to create separate campaigns to target people searching for “cable companies Charleston,” rather than only using geo-targeting. Most people know that cable services are limited to an area, so they might be more likely to include a geo-modifier in their query. The cable company can then pick up more traffic and even use this as a competitive strategy.

Pay Per Click Photo via Shutterstock

This article, “5 Advanced Local PPC Techniques” was first published on Small Business Trends


CineLibri 2016 To Present Fr?d?ric Beigbeder,Arnon Grunberg, Catherine Bernstein, Jiri Menzel

Friday, September 30th, 2016

Over 100 movies and one documentary have been included in the programme of CineLibri 2016.


The second edition of the cinema-literary festival is organised by the Colibri Publishing House, and will show 10 national and one world premiere from October 5-10 in Sofia, Plovdiv, Varna, Lovech, Vratsa, Vidin, Targovishte and Sliven.

The special guests are: Fr?d?ric Beigbeder,Arnon Grunberg, Catherine Bernstein and Jiri Menzel. The events will take place in NDK, Lumier, Odeon, Dom na kinoto, Evro Cinema, Kulturen Centar G8, the French Cultural Institute, Festival and Congress Centre – Varna, Cinemagic – Targovishte, Kosmos cinema – Lovech, Cinelux – Vidin, Metropol cinema – Vratsa.


The opening is on October 5 in Hall 1 of NDK with the innovative multimedia performance Humming.


The first honorary award CineLibri will be presented to the eccentric writer and director Fr?d?ric Beigbeder. After the ceremony, the audience will see his newest movie – The Ideal.


The Dutch writer Arnon Grunberg will present on October 12, 13 the movie Tirza, a screenplay of his own novel awarded with several prestigious literary awards.


Paraolympics Gold Medalist Rujdi To File Complaint with Discrimination Commission

Friday, September 30th, 2016

Three of the Bulgarian participants in the paraolympics – the gold medalist Rujdi Rujdi, Radoslav Zlatanov and Daniela Todorova, as well the coach Radostin Todorov will file a complaint with the Commission for Protection against Discrimination because of the remuneration which disabled athletes receive.
“We want the regulation on paraolympics to be changed because it is discriminatory. No one from the Sports Ministry has met with us but these sportsmen have been bringing medals for the country for years now,” said Todorov on bTV.
Before the paraolympics, the state announced remuneration for athletes with disabilities which was five times lower than the remuneration of their healthy colleagues. The Minister of Sports Krasen Kralev argued then that the ranking of the two forums is different and that is why it is justified for healthy sportsmen to receive higher remuneration.

“I do not believe that I raised the Bulgarian flag in Rio at 20% or that we heard the Bulgarian anthem at 20%.  This is a mockery, I am insulted. And I do not think I train at 20%,” stated Rujdi who will receive BGN 50,000 for his gold medal and another BGN 25,000 for the world record with which he won it.



Here’s the Downside of Taking Ownership

Friday, September 30th, 2016

Awkward Introductions Business Cartoon

Sometimes the hardest part of writing a caption is writing a sufficiently blas? name. Names in cartoons need to be unique but generic at the same time. It can take a while.

Here’s some names I rejected for this cartoon and why:

John Johnson (Vague, but repetitive)
John Thompson (Too rhyme-y)
Tom Wilson (Name of Ziggy cartoonist)
Will Jones (Sounds like a question)
William Jones (Generic but formal)
Don Jones (Remembered I knew someone by that name in college)
Tom Jones (Seriously?)
Joan Thompson (Good, but would have to redraw as female)
Bruce Kent (Combination of Batman’s and Superman’s secret identity)
Ignor of the Treelands, the Wise & Terrible (Note to self: repurpose in future cartoon)

See how hard it is? Thank goodness for Phil Goodwin.

This article, “Here’s the Downside of Taking Ownership” was first published on Small Business Trends


Every 20th Bulgarian at Age Over 80

Friday, September 30th, 2016

Until January 1, 2015, people at the age of over 80 in Bulgaria were over 331,000 or 4.6% of the entire population, reported Eurostat in an analysis on elderly people in the EU-28 in the period 2005-2015.

This means that almost every 20th person in Bulgaria is over the age of 80.

The European statistics show that, in a decade, people at the age of over 80 have increased by nearly 87,000. In 2005, they were 244,000.

The forecast of the National statistical Institute is that, after 50 years, the number of people at the age of 80-99 will increase by another 100,000.

The population of the EU is ageing as well. Last year, there were 27 million people at the age of 80+. 64.6% were women and 35.4% were men.