Archive for June, 2017

Get The Benefits of a Remote Digital Marketing Team: Follow These 5 Steps

Friday, June 30th, 2017

Tips for Building a Remote Digital Marketing Team

The modern workplace has evolved from what it used to be traditionally. The corporate world is more scattered today, with team members operating from different countries or continents, even. The internet and social media have facilitated remote work, enabling the existence of more diversity in cultures and ideas in a company.

There aren’t limitations anymore. You can recruit and work with people from anywhere in the world. If you are a small business looking for the best talent available within your budget, your potential candidate pool is wider than you might realize.

In 2016, 43 percent of American employees worked remotely, and the number seems to be gradually increasing.

Why you should embrace remote working …

  • Remote workers enjoy flexibility and are less stressed
  • Happier employees are more productive and responsible
  • They cost a company relatively lesser than onsite workers
  • Remote working saves companies and workers commute costs

Tips for Building a Remote Digital Marketing Team

Content and digital marketing is being impacted by this trend greatly. Platforms like Upwork and Fiverr are enabling remote work globally, and companies have begun to take advantage of this trend. You can too. Here’s how.

1. Use a Task Accountability Platform for Efficient Management

When managing remote workers, planning, communication and task accountability are slightly more taxing. You want to choose convenient communication platforms, so you can constantly be in touch with your team.

Asana is a great platform for task management, and Slack is excellent for general communication.

Even using a task management tool, you might find the exercise time consuming, so it’s important to plan for it. You could hire a task manager, or block that time on your own schedule. You could also consider hiring a virtual assistant.

2. Create an Accessible and Organized Editorial Calendar

Social media and content marketing are an essential part of digital marketing, and they involve the creation of a lot of content. Yearly or quarterly editorial calendars can be life savers, because they can help you plan for holidays, trends and even flexible, fun days when creating content, and that can earn your brand some serious traction.

By planning in advance, you’ll also retain a lot of control. It’s easier to account for unpredictable trends and make changes to a plan if you already have one in place. It’s also easier for remote employees to manage their work if they are privy to the plan.

Google Sheets, WordPress and HubSpot editorial calendars are solutions worth checking out.

Tips for Building a Remote Digital Marketing Team - HubSpot Editorial Calendars

3. Invest in Valuable Content Repositories and Resources

Your social media and content marketers are only as efficient as the resources you provide them with. They should ideally have access to research and content tools to spark great ideas. You will need a content editor, research tool and image/design repository for your team to function without any hindrance.

  • Google Docs is an excellent, free content editor that works just as well as Microsoft Word or Pages on iOS.
  • HARO is a great place to find original quotes from subject experts and influencers.
  • Plagiarism Checker does exactly what it’s name suggests, and does it quickly.
  • Pexels is a free image repository for HD pictures.

Tips for Building a Remote Digital Marketing Team - Pexels

Introduce your team to these tools early on in the game, so they can deliver great work.

4. Research and Commit to the Right Stack of Marketing Tools

It’s crucial to introduce your social media and content marketing team to a stack of tools that can amplify their efforts. As a small business, you may not have access to the same budget as larger firms, but certain tools can help you accomplish more with a limited working capacity and budget.

GrowthBot is a great Slack integration that helps you conduct content and marketing research at low cost. You can chat and ask the bot which keywords your competitors rank for or are targeting via PPC.

Tips for Building a Remote Digital Marketing Team - Slack GrowthBot

5. Establish a Smart Reporting Order and Means

When working remotely with employees, setting up a reporting order is critical. Who reports to whom, how often they are required to check in and how they should communicate on a day-to-day basis needs to be decided in advance.

Slack works well for this purpose. Using the tool, you can create channels for different teams and chat with each member one-on-one.

The tool has specific bots and integrations that support different types of job roles like developers, marketers and sales personnel. You can also share files from your computer and Google Drive securely on Slack.

It’s over to you now! Don’t limit your workforce by borders and distance. Find the best people to work with and get the most out of your digital marketing budget.

Virtual Team Photo via Shutterstock

This article, “Get The Benefits of a Remote Digital Marketing Team: Follow These 5 Steps” was first published on Small Business Trends

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Echemishka Tunnel on Hemus Motorway in the Direction to Varna Re-opened for Traffic

Friday, June 30th, 2017

Echemishka tunnel on Hemus motorway in the direction to Varna was re-opened for traffic on 30th of June, reported BNT.  At the moment, there is a traffic jam of TIR lorriess in the direction to Sofia, as the tunnel is being washed.

The renovated facility is equipped with new lighting fixtures, a fan, alternative power supply and video surveillance. The road section is re-surfaced and the markings are with rumble stips to ensure the safety of the travellers.

After inspecting the tunnel, Regional Minister Nikolai Nankov said that the facility had not been repaired since 1984. According to indicative estimates, between BGN 220 and 240 million are needed only for 45 km of road resurfacing for the remaining unrepaired tunnels and bridge facilities on Hemus motorway, Nankov said, adding that the resource will be gradually provided.

Regarding the repair of the bridge facility at Vitinya, the Minister reminded that it had started with more than two months of delay and therefore it was pointless to open “Vitinya” tunnel for traffic, provided that the bridge is not ready. At least 40 days of work are needed to finish the repairs on it.

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Serious Crash Between Two Busses Closed the Road Between Burgas and Sozopol

Friday, June 30th, 2017

A serious crash between two buses closed the road from Burgas to the Southern Black Sea coast, bTV announced. 

The incident is at the end of the “Moriaci” stop before Sozopol.

Shortly after 9 am, a bus with a Burgas registration, carrying Czech tourists, has hit another bus with passengers.

The crash hit the driver of the second bus and the traveler next to him- both of them representatives of the Czech company. The two are accommodated in a shock room of the Burgas hospital.

A dozen other passengers were taken to the hospital without serious injuries.

The Czech tourists traveled for a holiday in Lozenets.

No injured tourists from the first bus.

The traffic jam in the area of the crash is good, and the traffic is redirected through Marinka village.

Police advise is drivers to delay their journey if it is not necessary.

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BloomPro Offers Services to Independent Florists

Friday, June 30th, 2017

BloomNation BloomPro Offers Services to Independent Florists

Independent florists may be interested in a new offering from online floral marketplace BloomNation. The new service, called BloomPro, basically offers independent florists the option of having a dedicated floral commerce account manager at their disposal without having to hire one.

“If BloomNation is a gym for florists, BloomPro is the personal trainer,” explains BloomNation COO, Gregg Weisstein.

Inside the BloomNation BloomPro Service

Because of this, the service is basically customizable. For a flat fee of $299 per month, you can have your account manager offer a specific strategy for growing your online sales. This might include changing up your copy, obtaining press coverage, changing up product lines or anything else that you and your account manager think might be effective in growing your business. And your account manager can also track those sales over time so you can make adjustments based on what’s working and what isn’t.

Weisstein says, “Account managers can provide BloomPro users with a strategy to innovate their online business and the ability to track their performance with detailed monthly overviews. Further, BloomPro florists receive additional high-touch support from other departments within BloomNation, including PR placements, SEO features, merchandising, and ecommerce conversion expertise.”

Aside from BloomPro, BloomNation provides a plethora of other services aimed at independent florists. The most popular is the company’s online marketplace where florists can list their floral arrangements and other products for sale to get in front of more potential customers online. The company currently has more than 3,000 florists in its network across the U.S.

So you don’t have to sign up for BloomPro specifically to take advantage of the company’s offerings. But if you’ve been looking for a way to bolster your floral business online and don’t have the resources to hire someone full time, it’s an interesting option. You do need to sign up for a minimum of three months in order to use the BloomPro service.

Image: BloomNation

This article, “BloomPro Offers Services to Independent Florists” was first published on Small Business Trends

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Code Оrange For Dangerous High Temperatures is in Force for 21 Districts in Bulgaria Today

Friday, June 30th, 2017

Code orange for potentially dangerous high temperatures is in force for 21 districts in Bulgaria for 30th of June. The weather warning includes the districts of Vidin, Montana, Vratsa, Pleven, Lovech, Veliko Turnovo, Rousse, Silistra, Dobrich, Varna, Shoumen, Bourgas, Yambol, Sliven, Stara Zagora, Haskovo, Kardzhali, Plovdiv, Pazardzhik, Blagoevgrad and Kyustendil, reported the Bulgarian National Television.

Code yellow is issued for the rest of the country – Pernik, Sofia-district, Sofia-city, Smolyan, Gabrovo, Targovishte and Razgrad.

Specialists advise that the hot weather may pose risks to the health of elderly people, children and people with chronic medical conditions.

Because of the high summer temperatures, Sofia Municipality will provide water stations in three places in the city. At 12.00 (midday) bottled mineral water will be available to the public in front of the pillars of the National Palace of Culture; at 13.00, at the square at the St. Nedelya Temple and the Eagles Bridge – at Ariana Lake.

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Angel Mitev to Run the National Palace of Culture

Friday, June 30th, 2017

Angel Mitev, who until now led the state-owned company “Restoration”, took over the post of Executive Director of the National Palace of Culture after the withdrawal of Miroslav Borshosh from the position, Minister of Culture Boil Banov announced at a special press conference, according to bTV. 

”The main task for Mitev will be the repair of the National Palace of Culture on time and its adaptation to host the Bulgarian presidency of the EU Council.He is a competent man working for years with construction and culture heritage preservation”, Banov said.

”My election as Executive Director and members of the Board of Directors at this stage is exclusively related to the repair – with its completion on time and, consequently, it will become a prerequisite for the development of the culture for years to come”, commented Banov

“At the moment, this choice is not focused on the creative part, it is only a pragmatic decision’’, he added.

Miroslav Borshosh withdrew until the completion of all inquiries into NDK’s spending of money earmarked for Bulgaria’s EU Council presidency.

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The Hiring Process Was – Unforgettable

Friday, June 30th, 2017

Grammar Business Cartoon

Cartoonists, like other humorists, are observers.

We pay attention to things — especially little things — that most people ignore.

For example, my family and I were recently on vacation and I saw an ad for a local pizzeria with the slogan “Best pizza … period!!!”

Do you see it? The whole point of their slogan is the “period” part, but they chose to end with not one, not two, but three exclamation points.

So one day when I saw on TV someone slowly slide over a piece of paper with a proposed salary on it to another character, I knew I had a good cartoon idea, period!!!

This article, “The Hiring Process Was – Unforgettable” was first published on Small Business Trends

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Total Producer Price Index in May 2017 Decreased by 1.2% compared to April 2017

Friday, June 30th, 2017

Total Producer Price Index in Industry in May 2017 decreased by 1.2% compared to the previous month.

Lower prices were registered in the manufacturing by 1.6%, in the mining and quarrying industry by 1.4% and in the electricity, gas, steam and air conditioning supply by 0.2%. In the manufacturing , more significant prices decreases were seen in the manufacture of basic metals by 3.4% and in the manufacture of chemicals and chemical products by 1.1%, while prices increases were reported in the manufacture of motor vehicles, trailers and semi-trailers by 1.0%, in the manufacture of wood and of products of wood and cork, except furniture and in the printing and reproduction of recorded media by 0.5%, according to the National Statistical Institute.

Total Producer Price Index in May 2017 increased by 3.9% compared to the same month of 2016. The prices rose in the mining and quarrying industry by 5.2%, in the manufacturing by 4.2% and in the electricity, gas, steam and air conditioning supply by 2.9%. In the manufacturing more significant prices increases were seen in the manufacture of basic metals by 13.3%, in the manufacture of motor vehicles, trailers and semi-trailers by 6.1% and in the manufacture of electrical equipment by 3.8%, while the producer prices fell in the manufacture of machinery and equipment by 0.5%.

Producer Price Index on Domestic Market in May 2017 decreased by 0.5% compared to the previous month. The domestic prices fell in the mining and quarrying industry by 0.9% and in the manufacturing by 0.8%, while in the electricity, gas, steam and air conditioning supply the prices increased by 0.1%. In the manufacturing2 , compared to the previous month the prices went down in the manufacture of basic metals by 1.7% and in the manufacture of chemicals and chemical products by 1.0%, while the domestic prices rose in the printing and reproduction of recorded media by 0.6% and in the manufacture of food products by 0.3%.

Producer Price Index on Domestic Market in May 2017 increased by 3.5% compared to the same month of 2016. The domestic prices rose in the mining and quarrying industry by 9.7%, in the manufacturing by 3.5% and in the electricity, gas, steam and air conditioning supply by 2.9%. In the manufacturing compared to May 2016 the prices went up in the manufacture of basic metals by 15.2%, in the manufacture of electrical equipment by 3.8% and in the manufacture of tobacco products by 3.0%. The prices decreases were reported in the manufacture of leather and related products by 0.5% and in the in the manufacture of computer, electronic and optical products by 0.4%.

Producer Price Index on Non-domestic Market in May 2017 decreased by 2.6% compared to the previous month. In the manufacturing2 the non-domestic prices fell by 2.5%. More significant prices decreases were reported in the manufacture of basic metals by 3.7%, in the manufacture of chemicals and chemical products and in the manufacture of other transport equipment by 1.2%, while the prices rose in the manufacture of motor vehicles, trailers and semi-trailers by 1.3%, in the manufacture of paper and paper products and in the manufacture of rubber and plastic products by 1.1%.

Producer Price Index on Non-domestic Market in May 2017 increased by 4.5% compared to the same month of 2016. In the manufacturing, the prices rose by 5.0% compared to May 2016. The non-domestic prices went up in the manufacture of basic metals by 12.9% and in the manufacture of paper and paper products by 8.6%. The prices fell in the manufacture of machinery and equipment by 0.7%.

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PayPal Doesn’t Have to be Hard, Read This Overview

Friday, June 30th, 2017

How to Get Started with PayPal

When it comes to turning your website into a money-making business, PayPal is a popular choice for handling transactions. The service is known for being secure, convenient and fast — payments can show up in your account within minutes of a sale. But there are costs associated with using PayPal to process payments, so you’ll have to weigh the options to ensure you’re getting the best deal.

How to Get Started with PayPal

Here’s a breakdown of the company’s offerings to help you decide.

PayPal’s Options for Online Businesses

First you’ll have to choose between a business and a premier account. Both carry a standard fee for online payments and invoicing: 2.9 percent plus 30 cents per transaction within the U.S.

PayPal recommends a premier account for casual sellers — those who don’t rely on their site for a steady source of income and plan on purchasing as well as selling. To access this account type, you first have to get a business account and then downgrade to the premier account. The business account, on the other hand, requires you to operate under a company or group name.

Keep in mind that there are additional fees for each account type for things like chargebacks and refunds. And extras, like recurring billing, have costs associated with them as well.

After you’ve decided on an account type, you’ll need to compare PayPal’s payment and checkout products.

Key feature(s) Additional costs (beyond the standard 2.9 percent plus 30 cents per transaction) Best for
Payments Standard Quick setup, lets you accept credit cards, debit cards, PayPal, and PayPal Credit. From there you can add a Paypal.me link and invoices to your payment options, at no additional cost None General billing
Payments Pro Works with credit cards, PayPal Credit, and PayPal; has a virtual terminal option (to accept phone, fax and mail orders online); it’s also compatible with many existing checkout systems $30 per month Keeping the checkout process on your site (rather than directing buyers to PayPal’s site) and customizing the checkout experience
Payments Advanced Works with many popular checkout systems $5 per month Housing the checkout process on your site, as long as you don’t need a virtual terminal (like the one offered in the Pro account)
Express Checkout Works with many popular checkout systems None Quick checkouts for sites that already accept credit cards

PayPal also has a partner service called Braintree that delivers a similar checkout experience to Payments Pro. It offers a standard checkout at no extra cost beyond PayPal’s basic transaction fees, with the option to upgrade to a higher-priced, but more customizable checkout service. If your customers prefer paying with virtual cash and accounts — think Apple Pay and Bitcoin — it’s your best bet.

Adding PayPal to Your Site

Once you have a PayPal business or premier account, you’ll need to give customers access to your products. Depending on which service you select, you may need to insert a link to your PayPal account, add a contact form, insert a bit of code onto your website or create a button through PayPal’s site.

Read more about adding PayPal to your site here.

Alternatives to PayPal

If you dislike the idea of paying fees or don’t want to use PayPal, there are alternatives that can get the job done.

If you already have a Google account, Google Wallet could be a solid option. There are no fees to send or receive money, but it’s only available for businesses that are sole proprietorships (rather than registered corporations). Otherwise, sites like Amazon Pay (which carries the same standard rate as PayPal for domestic transactions) and TransferWise (for international payments) are worth looking into.

Republished by permission. Original here.

PayPal Photo via Shutterstock

This article, “PayPal Doesn’t Have to be Hard, Read This Overview” was first published on Small Business Trends

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Government Budget Allocations for R&D Decreased by 11.8% in 2016 Compared to 2015

Friday, June 30th, 2017

In 2016, the government budget allocations for R&D (Research and Development) amounted to BGN 187.5M and decreased by 11.8% compared to 2015. The share of government budget allocations for R&D from gross domestic product (GDP) is also decreasing, according to the data of NSI.  In 2016, they represent 0.2% of GDP, at 0.24% in 2015. The average value of this indicator for the European Union (EU-28) is 0.65% in 2015.

The structure of government budget allocations for R&D by socio-economic objectives varied slightly from the previous 2015. The largest share (47.2%) of state support for research aimed at ‘General advancement of knowledge’, which mainly includes the research realized by the Bulgarian Academy of Sciences and by universities. This socio-economic objective is essential too for the European Union in 2015, with a share of 51.7%.  

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