Archive for July, 2018

John Lawson of Watching Amazon: Despite Letting the Dogs Out, Prime Day Was A Success for Amazon and SMBs

Friday, July 20th, 2018

Amazon Prime Day 2018 started with a whimper,  a dog whimper, due to the site going down causing Amazon (NASDAQ: AMZN) to post pages with pictures of dogs on them while they tried to get the site back up.  But even with that inauspicious start (and an estimated $99 million of lost business), PD ’18 was still the biggest selling day in Amazon history — estimated at $4.2 billion by Wedbush Securities Inc. analyst Michael Pachter.  And, according to Amazon, small and midsize businesses sold over $1 billion dollars on the platform in the first 24 hours of the company holiday.

A Closer Look at Amazon Prime Day 2018 Results

While those are impressive numbers, my Watching Amazon co-host John Lawson and I dig in a bit deeper on what we thought of the results, and more to the point the lack of results Amazon has provided this time around.

Below is an edited transcript of our conversation.  To hear the full conversation watch the video below or click on the embedded SoundCloud player.

* * * * *

John Lawson of Watching Amazon: A Closer Look at Amazon Prime Day 2018 ResultsSmall Business Trends: It’s over, we’ve made it.

John Lawson: Yes, we made it through Prime Day.

Small Business Trends: What was the most memorable part?

John Lawson: Bow wow. The dog days of Amazon.

Small Business Trends: Who let the dogs … Jeff [Bezos] let the dogs out.

John Lawson: He let the dogs out, that was awesome.

Small Business Trends: I’m sure you’ve already noticed this, especially if you were trying to buy something in the first hour. You just couldn’t do it.

John Lawson: It was more than an hour. It was damn near most of the day there was issues.

Small Business Trends: Which makes this even more of an astonishing thing that took place. Even with all the issues, the first estimate I’ve seen-

John Lawson: The first one.

Small Business Trends: … I’m sure we’re going to see more because we’ll never get the actual number from Amazon. So I just picked up this article from Bloomberg. This says that shoppers spent an estimated $4.2 billion during Amazon’s Prime Day, up 33% from a year ago. I’m going to caveat this because we don’t know exactly how much was spent.

John Lawson: Nobody does.

Small Business Trends: And we see all these different estimates. I have no idea how they got 4.2 billion or up 33% to be quite honest.

John Lawson: Yeah, I don’t know what kind of stats they’re quoting, and how they came up with that.

Small Business Trends: So what we can say-

John Lawson: It was bigger.

Small Business Trends: From the Amazon press release, they said it was not only the biggest Amazon Prime Day, it was the biggest sales day in Amazon’s history. They sold over 100 million products over that actually 36 hours period. Small-, mid-sized businesses sold over $1 billion worth of stuff in the first 24 hours. And more than 2 million independent merchants took part in it.

John Lawson: One of the things I thought, the statements coming out of Amazon were kind of interesting the way they worded it, because last year they said, okay, Prime Day was 60% bigger than last year’s. This time they didn’t put out that kind of a number and so it’s impossible to really take 2017 and compare it to 2018 other than they said it’s bigger. But of course it was in 17 countries, right?

Small Business Trends: 17 versus 13.

John Lawson: Right, so it had more countries, it had longer hours. I don’t know, it’s kind of hard to really determine other than, yeah, I’m sure they sold a lot of stuff.

Small Business Trends: Here’s what I’m thinking. It ended 3:00 in the morning on the 17th or 18th, I think it was on the 18th-

John Lawson: 18th, yeah.

Small Business Trends: Within, I think within seven or eight hours they had this press release out with these stats. To me, I’m hoping that was just preliminary,

John Lawson: Could be.

Small Business Trends: … the level of detail in the 2018 release is nowhere near what we got for 2017 or for Holiday season of 2017. I saw nothing in there that talked about how much came through voice shopping. The last one they at least said millions of transactions took place via voice.

John Lawson: Voice, yeah.

Small Business Trends: There was none of that in there. They didn’t give us any of those, “We did 7x more than last year.” We didn’t get any of those details.

John Lawson: Do you think that’s a testament to the dogs? Because somebody let the dogs out. Woof, woof.

Small Business Trends: I’m hoping, seriously, I want to see some …

John Lawson: Hard data. I need hard data.

Small Business Trends: Yeah, I mean, because right now the only thing we’re getting is estimates from folks who really don’t know. And it’s hard to feel warm and fuzzy about it. I want to know, particularly, is voice shopping coming in at a higher increase over what they did last year but also, is it more of a percentage of overall sales this year as opposed to last year. Because that would give me some idea of if this is really taking off or not.

John Lawson: And that’s what they don’t want to give you.

Small Business Trends: They don’t want to give it to you unless it’s really good.

John Lawson: It’s really, really good.

Small Business Trends: Like they didn’t tell us …

John Lawson: What was the number you came up with that they said that the estimated that they lost because of the glitch?

Small Business Trends: It’s 99 million bucks.

John Lawson: 99 million.

Small Business Trends: Which is a pretty small percentage of 4.2 billion.

John Lawson: That’s not that much, I would have to say it’s still higher.

Small Business Trends: I would think so, too.

John Lawson: Here’s what I did. I went to all of my Amazon contact groups. We, as sellers, couldn’t even get into the back-end of the system. So the system was not only down on the front end but the seller central system was also down. And then some people said they were having trouble getting into their AWS accounts.

Small Business Trends: And I would also say Alexa was having issues, too.

John Lawson: Really?

Small Business Trends: I asked Alexa to turn my TV on and Alexa said, “Your TV is not responding.” It wasn’t the TV, it was Alexa.

John Lawson: It had to be pretty substantial.

Small Business Trends: Yes. And even with all that, they still …

John Lawson: They still found nice highlights to pull out of it. But I think maybe the reason why you’re not seeing some of these data points is because of, maybe the outage.

Small Business Trends: As the outage was still a happening, they put out a press release about the small businesses-

John Lawson: Selling.

Small Business Trends: … doing as well as they did. So we got some real-time stats out of them. We just didn’t get a lot of detailed stats out of them. And to me, I’m hoping that maybe later this week they give us the more traditional, “All right, we sold X% or 2x more of these over last year, we did more transactions through voice shopping.” Because I want to know how many dollars, came through the voice shopping, I want to know how many transactions came, I want to know the average per transaction, I want to know because that tells me … I’ve got to write a damn column, okay.

John Lawson: That’s all he wants, you want something to write about.

Small Business Trends: I want something to write about.

John Lawson: Exactly.

Small Business Trends: But seriously, I’m hoping they’ll give us a little bit more to go on because this could be a great story, the stock price at an all-time high, Bezos is worth about 200 billion [jokingly] more than the next person, now. So they’ve got everything going for them. Give us a little something to wet our beaks.

John Lawson: Here’s one of the things I do find important that came out. It said customers’ most popular purchase this Prime Day was the Fire TV Stick. Alexa with voice remote-

Small Business Trends: With voice remote.

John Lawson: … which was not only the best-selling Amazon device but also the best-selling product from any manufacturer in any category across Amazon world-wide globally.

Small Business Trends: So last year that was the Echo Dot that had that.

John Lawson: Which brings me to the point that while the numbers of items sold are important, this holiday is all about Amazon capturing more and more people into their systems.

Small Business Trends: Their attention ecosystem, that’s what I call it.

John Lawson: Their attention, and to get more brand loyalty.

Small Business Trends: Well, the other things that came up, I think they said it was more Ring devices were sold than ever before, more Blink devices were sold, the Cloud Cam was the best-selling security camera, all of these things are Amazon devices.

John Lawson: All Amazon devices and I think, more than anything, all the other sales are really just to help boost this.

Small Business Trends: I say that Echo system thing all the time, so they sold a lot of these devices, they sold more types of Amazon devices than ever before. Then they had all these deals like special 99c for Amazon Unlimited Music for three or four months, the Kindle Unlimited was 60% off, Audible.com was I think 60% off.

John Lawson: Was that on sale?

Small Business Trends: Yeah.

John Lawson: Darn. I should of got that.

Small Business Trends: So, what did they do? They discounted their hardware, they discounted their services. Ties it all together.

John Lawson: And not only that, if you spent money in the Whole Foods, you got to spend that kind of money, or you got a credit for that online sale. You know what, now that I just brought that in there, too. What was going on in Whole Foods? To me, maybe the 3.4, or the 4.2, that could happen if you put all of the things that might have happened offline.

Speaking of offline, Target-

Small Business Trends: They had a good day.

John Lawson: … at the same time said they had the best sales day of the year online on Target.com. So good on Target for jumping in there.

Small Business Trends: And then Walmart announced the big deal with Microsoft. So we’re seeing how Prime Day is basically lifting all boats at this point.

John Lawson: Pretty much, or everybody’s really trying to get their announcements out at the same time.

Small Business Trends: The one thing, I didn’t see this mentioned anywhere, Amazon Prime sign-ups.

John Lawson: The number of sign-ups.

Small Business Trends: Yeah, they didn’t mention that because last year they said they had the most sign-ups on any day in their history on last year’s Prime Day. Nothing about that and to me that’s — especially after what happened with Netflix, they’re missing their subscription numbers — that’s a big target.

John Lawson: Yeah, I guess. It is, right now, one in every five households have a membership, right, 20%.

Small Business Trends: What we do know is it’s not just about being a Prime member, Prime members who own these devices spend even more money than just Prime members. So for Amazon, it’s all about stacking these devices and putting these services in, they keep folks’ attention all wrapped-up in the attention ecosystem. Because that’s how they convert it. Attention to transactions. So that subscription number for Prime is an important thing.

John Lawson: It’s huge.

Small Business Trends: If it didn’t grow as expected.

John Lawson: But that’s why they put out the number for and say about Fire Stick TV, I mean you’re going to join if you’ve got the Stick. You’ve got to keep that Prime going on.

Small Business Trends: But that just means folks who do have Prime-

John Lawson: Maybe.

Small Business Trends: … got one Stick.

John Lawson: Possibly.

Small Business Trends: Why would you buy a lot of that if you weren’t a Prime member on that day? Because you aren’t getting a discount if you’re not a Prime member.

John Lawson: True, because most of the discounts come from Prime members, so, yeah, you’re right. I think it was a good day, overall. It was a great day, overall.

Small Business Trends: I need more. I need more.

John Lawson: I know, me too, but it was a great day overall even with all of the dog days.

This article, “John Lawson of Watching Amazon: Despite Letting the Dogs Out, Prime Day Was A Success for Amazon and SMBs” was first published on Small Business Trends

Source

Vanadium is the latest beneficiary of the battery craze

Friday, July 20th, 2018

Going with the flow

OPEN a toolbox, pull out a spanner and you may be holding a bit of the answer to global warming: vanadium, a metal named after Vanadis, the Scandinavian goddess of beauty. Used mostly in alloys to strengthen steel, its appearance may not live up to the romance of its name. Yet vanadium could become a vital ingredient in large clean-energy batteries, in which case it will shine a lot brighter.

Its price has already been rising faster than cobalt, copper and nickel, all of which are used in lithium-ion batteries (see chart). The main reason for the run-up is prosaic. About nine-tenths of the world’s vanadium is used to harden steel; China has tightened standards on the strength of rebar to make buildings more earthquake-proof. Mark Smith, boss of Largo Resources, which mines high-purity vanadium in Brazil, says this alone should increase demand for the metal by up to 15,000 tonnes in 2018-19. Last year total production was 83,000 tonnes.

But…Continue reading

You Can Thank Us Later — 6 Copywriting Strategies You NEED to Know for Small Business

Friday, July 20th, 2018

6 Copywriting Strategies for Content Marketing

Copywriting can be overwhelming. It’s extremely time consuming, and it requires consistency and a solid strategy. Without those three key elements, your content marketing could fail. The most important one—and the one we’ll discuss here—is strategy.

You can find someone on your team to write content for your business, or you can outsource the work to a freelancer relatively easily. However, creating a strategy requires a better understanding of your business, its customers, and its direction. In this article, you’ll find the top six copywriting strategies for content marketing I use, both for myself and for my clients. I hope they can be useful for you, too!

Copywriting Strategies for Content Marketing

1. Understand Who You are Writing For

One of the first things I do to create a content marketing strategy is to identify my personas or readers. Those are the profiles of the people who will be reading your content. Try to define them as much as possible by identifying their demographics, lifestyle, interests, and behaviors.

The idea is that, by understanding who you are writing for, you’ll be able to better tailor your content to specific readers—thus, allowing your content to be more relevant to your readers and, therefore, more impactful.

Notice that I say readers, not reader. Many businesses just focus on one main persona or don’t define personas at all—when chances are, they have more personas they can target. By just focusing on one single persona, you’ll narrow your reach and ranking potential.

For instance, let’s say you sell protein shakes for working out, and everyone in your industry is targeting people who are already fit. By exploring different readers or personas, you may be able to find new untapped targets, such as people who don’t work out but want to lose weight. The content that someone fit would consume would be different from the one someone overweight would consume. See example below:

Jason (fit person)

  • Goes to the gym regularly (every day)
  • About 25 years old
  • Interested in content about improving his workout routine, e.g., How to Perfect a Squat

Tony (overweight)

  • Rarely goes to the gym (less than twice a year)
  • About 25 years old
  • Interested in content about losing weight, or how to start a workout routine, e.g., How to Start Losing Weight

As you can see above, those two targets may have similar demographics but different lifestyles—therefore, different interests in content. Tony would get lost in an advanced article about working out. On the other hand, Jason would not be interested in a basic article about working out since he is more advanced. Make sure to explore all your reader options to tap into as much reach potential as possible.

 2. Segment your Content According to the Customer Journey

Now that we know who we are writing for, let’s consider timing. The goal here is to move readers from awareness to the buying phase, using content strategically. This is the content your readers will be exposed to after they find your brand organically or through paid advertising.

Let’s go back to the protein shake example above to better illustrate this point. Jason (the fit guy) found you online while he was looking for an article about bench pressing. He likes the article, so he subscribes to your email list but doesn’t buy your product. That is your chance to nurture him with strategic content to get him to come back to your store and make a purchase.

Maybe, the day after subscribing, you can send him an email about the benefits of protein shakes in a workout routine. Then,in the same week, he gets another article comparing different protein shake brands, and so on.

Finally, if everything goes well, Jason will end up buying your product. When creating your content calendar, keep the customer journey in mind to balance the amount of content in any given phase.

3. Use Sub-Headlines

We’ve been discussing big picture tips; now, let’s delve into more granular ones like formatting. Headlines and sub-headlines play a big part in the whole content structure and formatting. An article without sub-headlines can be difficult to skim through. Readers will usually try to do this to make sure the content is worth reading before investing too much time in it.

Also, sub-headlines help guide readers that are already invested in the article. It sets an expectation on the type of content that will come next. Putting all things aside, sub-headlines also help with search engine optimization or SEO. Having H2s with target keywords will increase the chances of ranking for those keywords.

So, don’t be afraid of using sub-headlines! I try to use them after every 3-4 paragraphs. Find what works best for you to keep your readers engaged.

4. Make your Paragraphs Short and Write in Simple Language

There’s nothing more confusing in an article than reading a convoluted, long paragraph. There is no need to show off your extensive vocabulary with words that may not be easy to understand for most readers. Keep your sentences simple and concise.

According to Purdue, paragraphs should have between three to five sentences, but, thanks to the online and mobile world, you can get by with fewer than that. Many writers use lines with one or two sentences to draw attention to a specific thought. For example, see how Neil Patel uses two lines to draw attention to a point below:

6 Copywriting Strategies for Content Marketing

5. Create a Content Series or Chain

Have you ever binged-watched a series on Netflix? Why do you think it’s so addictive? It’s all about the hooks and the anticipation for what is yet to come. Follow a similar structure with your content. Plan it as series or chain to create that addictive effect.

For instance, if you sell wedding rings, you can create a series of articles related to wedding rings:

  • Article #1: Wedding Ring Styles
  • Article #2: How to Find the Perfect Style of Wedding Ring
  • Article #3: How to Save for a Wedding Ring

The series would go on and on. The key is to link these articles together to make sure the reader finds them. Mentioning related content at the beginning, middle, and end of the article works best. The idea is for readers to engage with your brand as much as possible, to gain confidence in your product, and, finally, to make a purchase.

6. Add Calls to Action Across all your Content

Take a step above a simple link to a product page and include a visual that will attract more attention. For example, see how Brilliant Earth does a great job of featuring its products at the bottom of a sapphire education guide:

6 Copywriting Strategies for Content Marketing

 

There is a carousel of jewelry related to sapphires (so the products are relevant to the article), and there is even an additional section to shop differently in case the reader wants to use another path to shop. If you could have something like this built in your platform, a simple banner with a link to a relevant product page would also work! Just try to make sure you use products that are relevant to the article you are talking about.

Have you tried any of these copywriting strategies for content marketing? Comment below!

Photo via Shutterstock

This article, “You Can Thank Us Later — 6 Copywriting Strategies You NEED to Know for Small Business” was first published on Small Business Trends

Source

Renewables: power move

Friday, July 20th, 2018

Decline in capital spending value does not mean investment growth has halted

Bulgaria is Again Among the Leaders in Low Debt in the EU

Friday, July 20th, 2018

Bulgaria continues to rank third in the European Union (EU) with the lowest ratio of government debt to gross domestic product (GDP) in the first quarter of 2018, European Statistical Office Eurostat data show.

For the period January-March the ratio of Bulgaria’s government debt to GDP reached 24.1% compared to 25.4% in the last quarter of 2017. In the same period last year, the ratio was even higher – 28.2%.

Debt is also declining on a quarterly basis and on an annual basis to BGN 24.1 billion in the first quarter. This is by BGN 964 million less compared to the last three months of last year, but by BGN 2.6 billion less compared to the January-March period of 2017

The countries with the lowest debt-to-GDP ratio for the first quarter of the year continue to be Estonia (8.7%) and Luxembourg (22.2%).

Source: Bloomberg Bulgaria 

Source

Bulgaria Parliament Bars Government from Signing Deals on Migrant Readmissions

Friday, July 20th, 2018

SOFIA: Bulgaria’s parliament voted on Friday to bar the government from signing bilateral agreements with other European Union countries on readmitting migrants who arrived in Europe via the Black Sea state.

The national assembly took the step after Prime Minister Boyko Borissov asked parliamentary groups to adopt a joint decision on curbing migration.

The resolution was backed by 177 lawmakers in the 240-seat parliament, which also decided that Borissov’s government should present a Bulgarian proposal by the end of September on reforming the Dublin Regulation on how European nations handle asylum requests.

Last month, EU leaders reached a hard-fought accord on migration, but the details were vague and the leaders agreed to share out refugees arriving in the bloc only on a voluntary basis.

Borissov said that it was no coincidence that the migrant crisis had “split Europe” and that no one had been prepared.

“There is an undeniable fact that to date Bulgaria is the only country in the EU to deal (properly) with migrants, there is almost zero (migrant) pressure, and it is seen as an example,” he said in parliament.

 

He said he had turned down an Italian plea to accept some of the migrants Italy helped rescue from an overcrowded boat in the Mediterranean on Saturday.

Bulgaria supports the immediate closure of the EU’s external borders to migrants and the setting up of centres for war refugees outside its territory at an EU weekend mini-summit on migration.

Borissov has already said centres should be set up in Libya and Turkey to deal with migrants before they reach Europe.

(Reporting by Angel Krasimirov; Editing by Hugh Lawson)

Source: Reuters

Source

Nearly BGN 10 000 were Stolen from a Shop in Sofia

Friday, July 20th, 2018

Nearly 10 000 levs were stolen from a shop in Sofia.
 
The money is taken out of the cashier’s office in the Mladost quarter of Sofia.
 
The police have conducted a site inspection. There is still no one detained.

Source

You Can Thank Us Later — 6 Copywriting Strategies You NEED to Know

Friday, July 20th, 2018

6 Copywriting Strategies for Content Marketing

Copywriting can be overwhelming. It’s extremely time consuming, and it requires consistency and a solid strategy. Without those three key elements, your content marketing could fail. The most important one—and the one we’ll discuss here—is strategy.

You can find someone on your team to write content for your business, or you can outsource the work to a freelancer relatively easily. However, creating a strategy requires a better understanding of your business, its customers, and its direction. In this article, you’ll find the top six copywriting strategies for content marketing I use, both for myself and for my clients. I hope they can be useful for you, too!

Copywriting Strategies for Content Marketing

1. Understand Who You are Writing For

One of the first things I do to create a content marketing strategy is to identify my personas or readers. Those are the profiles of the people who will be reading your content. Try to define them as much as possible by identifying their demographics, lifestyle, interests, and behaviors.

The idea is that, by understanding who you are writing for, you’ll be able to better tailor your content to specific readers—thus, allowing your content to be more relevant to your readers and, therefore, more impactful.

Notice that I say readers, not reader. Many businesses just focus on one main persona or don’t define personas at all—when chances are, they have more personas they can target. By just focusing on one single persona, you’ll narrow your reach and ranking potential.

For instance, let’s say you sell protein shakes for working out, and everyone in your industry is targeting people who are already fit. By exploring different readers or personas, you may be able to find new untapped targets, such as people who don’t work out but want to lose weight. The content that someone fit would consume would be different from the one someone overweight would consume. See example below:

Jason (fit person)

  • Goes to the gym regularly (every day)
  • About 25 years old
  • Interested in content about improving his workout routine, e.g., How to Perfect a Squat

Tony (overweight)

  • Rarely goes to the gym (less than twice a year)
  • About 25 years old
  • Interested in content about losing weight, or how to start a workout routine, e.g., How to Start Losing Weight

As you can see above, those two targets may have similar demographics but different lifestyles—therefore, different interests in content. Tony would get lost in an advanced article about working out. On the other hand, Jason would not be interested in a basic article about working out since he is more advanced. Make sure to explore all your reader options to tap into as much reach potential as possible.

 2. Segment your Content According to the Customer Journey

Now that we know who we are writing for, let’s consider timing. The goal here is to move readers from awareness to the buying phase, using content strategically. This is the content your readers will be exposed to after they find your brand organically or through paid advertising.

Let’s go back to the protein shake example above to better illustrate this point. Jason (the fit guy) found you online while he was looking for an article about bench pressing. He likes the article, so he subscribes to your email list but doesn’t buy your product. That is your chance to nurture him with strategic content to get him to come back to your store and make a purchase.

Maybe, the day after subscribing, you can send him an email about the benefits of protein shakes in a workout routine. Then,in the same week, he gets another article comparing different protein shake brands, and so on.

Finally, if everything goes well, Jason will end up buying your product. When creating your content calendar, keep the customer journey in mind to balance the amount of content in any given phase.

3. Use Sub-Headlines

We’ve been discussing big picture tips; now, let’s delve into more granular ones like formatting. Headlines and sub-headlines play a big part in the whole content structure and formatting. An article without sub-headlines can be difficult to skim through. Readers will usually try to do this to make sure the content is worth reading before investing too much time in it.

Also, sub-headlines help guide readers that are already invested in the article. It sets an expectation on the type of content that will come next. Putting all things aside, sub-headlines also help with search engine optimization or SEO. Having H2s with target keywords will increase the chances of ranking for those keywords.

So, don’t be afraid of using sub-headlines! I try to use them after every 3-4 paragraphs. Find what works best for you to keep your readers engaged.

4. Make your Paragraphs Short and Write in Simple Language

There’s nothing more confusing in an article than reading a convoluted, long paragraph. There is no need to show off your extensive vocabulary with words that may not be easy to understand for most readers. Keep your sentences simple and concise.

According to Purdue, paragraphs should have between three to five sentences, but, thanks to the online and mobile world, you can get by with fewer than that. Many writers use lines with one or two sentences to draw attention to a specific thought. For example, see how Neil Patel uses two lines to draw attention to a point below:

6 Copywriting Strategies for Content Marketing

5. Create a Content Series or Chain

Have you ever binged-watched a series on Netflix? Why do you think it’s so addictive? It’s all about the hooks and the anticipation for what is yet to come. Follow a similar structure with your content. Plan it as series or chain to create that addictive effect.

For instance, if you sell wedding rings, you can create a series of articles related to wedding rings:

  • Article #1: Wedding Ring Styles
  • Article #2: How to Find the Perfect Style of Wedding Ring
  • Article #3: How to Save for a Wedding Ring

The series would go on and on. The key is to link these articles together to make sure the reader finds them. Mentioning related content at the beginning, middle, and end of the article works best. The idea is for readers to engage with your brand as much as possible, to gain confidence in your product, and, finally, to make a purchase.

6. Add Calls to Action Across all your Content

Take a step above a simple link to a product page and include a visual that will attract more attention. For example, see how Brilliant Earth does a great job of featuring its products at the bottom of a sapphire education guide:

6 Copywriting Strategies for Content Marketing

 

There is a carousel of jewelry related to sapphires (so the products are relevant to the article), and there is even an additional section to shop differently in case the reader wants to use another path to shop. If you could have something like this built in your platform, a simple banner with a link to a relevant product page would also work! Just try to make sure you use products that are relevant to the article you are talking about.

Have you tried any of these copywriting strategies for content marketing? Comment below!

Photo via Shutterstock

This article, “You Can Thank Us Later — 6 Copywriting Strategies You NEED to Know” was first published on Small Business Trends

Source

The Team’s Chemistry was Far From Purrfect

Friday, July 20th, 2018

Cat Business Cartoon

We haven’t had cats for a few years. After 20 years of hair and scratching and litter boxes and generally destroying my house, we didn’t replace our final feline when she passed on. And while I miss the cameraderie, I don’t miss the mess.

I will say, however, that for whatever reason we never had cats that liked to knock things off other things. But I know that happens, hence this cartoon.

This article, “The Team’s Chemistry was Far From Purrfect” was first published on Small Business Trends

Source

The Bulgarian Customs have Collected nearly BGN 4.6 Billion for the First Half of the Year

Friday, July 20th, 2018

In the first half of 2018, The Customs Agency has collected revenues from excise duties, VAT on imports, customs duties and fines amounting to BGN 4.596 billion, compared to BGN 4.345 billion for the same period of the previous year. The amount of the increase is BGN 250.9 million (5.8%) more than excise tax revenues, VAT on imports, customs duties and fines in the first half of 2017, the agency quoted by BGNES.

 

Source

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