Archive for August, 2018

Is Your Business Having Problems with Consistency?

Friday, August 31st, 2018

Open Sign Business Cartoon

Sometimes a cartoon just hits you out of the blue. No hearing something on the radio. No reading something in a book. No running across a phrase in conversation.

Just … BAM! Here’s a cartoon for you!

This was one of those.

They don’t happen often, but when they do you just draw it up and back away slowly.

This article, “Is Your Business Having Problems with Consistency?” was first published on Small Business Trends

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8 Bulgarians to Court for Raping a 13-year-old Girl in Germany

Friday, August 31st, 2018

In a German court starts a trial about a 13-year-old girl raped by 8 teenages in a wooded area of ??the southwestern town of Felberter, DPA reported.

The eight boys aged 14 to 17 are accused of seeing the girl when it came from a swimming pool, dragged her into the woods, and and raped her until a woman randomly passing through the forest intervened.

Eight boys are of Bulgarian origin, but only six of them will appear today at the Wuppertal Regional Court. After the crime, the other two escaped to Bulgaria with their families, but they were arrested there and will be trialed separately.

According to the prosecutors against the boys, there is convincing evidence, including a video of the act shot with a smart phone, DNA samples taken by the victim, and the testimonials of the woman who stopped the crime and saved the girl.

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Bulgarian Tourism Minister: 3.6% Rise in Foreign Tourists in June and July

Friday, August 31st, 2018

Varna. 3.6% was the increase in the number of foreign tourists alone in the months of June and July, Minister of Tourism Nikolina Angelkova told reporters in Varna, where she participated in a party event. So far the summer tourist season has been going very well, she said, quoted by Focus Radio. “For June and July alone, we had over 2.6 million foreign tourists, an increase by nearly 3.6%. This means that our forecasts for an increase of about 5% in June-September will materialise,” Nikolina Angelkova added. In January-July, over 5.2 million foreign tourists visited Bulgaria, an increase of 6.9%.

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Breaking News: Three Bulgarian Ministers Resigned Because of the Tragic Bus Crash near Svoge

Friday, August 31st, 2018

The Minister of Transport Ivaylo Moskovski, the Minister of Regional Development Nikolay Nankov and the Interior Minister Valentin Radev have deposited their resignations. Nikolay Nankov said at a briefing in the Council of Ministers. In the words of Interior Minister Radev, they will thus bear the political responsibility for the tragic incident near Svoge.

Earlier, Prime Minister Boyko Borisov demanded the resignations of Ministers Moskovski, Nankov and Radev because of the tragedy near Svoge on Saturday.

The bus was overturned in a gorge near Svoge on August 25th. The victims of the road accident are 17 people and 12 injured remain in treatment in metropolitan hospitals. Investigation of the tragedy was undertaken by the National Investigation Service. The Prosecutor’s Office has attracted Grigor Grigorov, the bus driver, for causing death and injuries to passengers due to negligence. The prosecution has asked him to be under house arrest, and the court has complied with the prosecution service. In addition to the driver’s actions, the investigation is conducted in two further directions – the carrier company and the state of the road. Today, on the site where the incident took place, investigative actions were taken, samples were taken from the pavement.

Yesterday, the National Investigation Service did interrogations in connection with the tragedy. Nikolay Nankov, the head of the APE Svetoslav Glosov, as well as his predecessors Lazar Lazarov and Doncho Atanassov, were called for interrogations as witnesses. Officials at the travel agency were also questioned.

Up until now, Prof. Nikolay Petrov, who headed the health ministry from May to October last year, left the office of Borisov 3. Several months ago, Minister Temenujka Petkova also resigned due to the CEZ deal and her acquaintance with Gina Varbakova, owner of the company-buyer. But then Petkova remained in office. Borisov then demanded the resignation of Minister of Labor and Social Policy, Biser Petkov. He handed it over, but the mothers of disabled children defended him and Petkov remained in the ministry post.

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10 Things you MUST Look for in a Marketer for Your Small Business

Friday, August 31st, 2018

What Makes a Great Marketer?

In my career as a startup founder I’ve discovered 10 traits that a unicorn marketer must possess in order to be a major asset in marketing campaigns.

Unicorn marketers are magical creatures that help your company bloom into a billion-dollar business.

If you’re ever lucky enough to find a unicorn in the wild, you want to hire that unicorn as soon as you can.

What Makes a Great Marketer?

Here are 10 traits that the best of the best marketers will possess.

What Makes a Great Marketer?

Analytical

Unicorn marketers love to analyze data and trends, and they use to inform their strategy and messaging.

Whether it’s diving into sales reports or pouring over site analytics, they’re eager to use every scrap of data they can find.

Good Storyteller

At their core, unicorn marketers are good storytellers. They know how to captivate the attention of their audience and influence them.

No matter how complicated the service or product, they can break it down into something users can not only understand, but get excited about.

Sincere

People can spot insincerity a mile away. Millenials are particularly adept at spotting inauthentic messaging, and are immediately turned off by it.

Unicorn marketers craft messages that are sincere and transparent, and in doing so, earn the trust of their audience.

Resourceful

You’ll never hear a unicorn marketer say something can’t be done.

They will always find ways to accomplish goals are set before them, even if there’s a shoestring budget or a tight deadline.

Stays Relevant

Whether it’s Facebook Messenger marketing or creating Instagram stories, the best marketers find out where their audience is and meets them there.

That includes diving into unfamiliar territory.

Objective

No matter how large the workload, unicorn marketers are clear on their objectives.

They are adept at prioritizing their tasks, and are able to reassign priority as needed.

Driven and Motivated

The best of the best possess an inner drive and fire.

They give every project everything that have, and are always looking for ways to improve, learn and grow (no hand-holding required).

Humble and Open-minded

Unicorn marketers are confident, but they’re also humble and open-minded.

They’re willing to take constructive criticism, and are always thankful for the opportunity to improve.

Audience in Mind

The best marketers have one thing in common: their audience is always at the forefront of their mind.

They conduct persona research and every message they write is crafted with those personas in mind.

SEO-Minded

You can have the best marketing campaign in the world, but it won’t matter if no one sees it.

That’s why unicorn marketers optimize their content for search so that their messaging is seen by everyone.

If you encounter a marketer that possesses all of these qualities, you’ve found yourself a rare unicorn. Hire them as fast as you can and watch your company grow!

Republished by permission. Original here.

Photo via Shutterstock

This article, “10 Things you MUST Look for in a Marketer for Your Small Business” was first published on Small Business Trends

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Global Warming will Make Insects Hungrier, Eating up Key Crops

Friday, August 31st, 2018

AFP – Researchers have found a new way that global warming is bad for the planet: more hungry bugs.

Rising temperatures will stimulate insects’ appetites — and make some prone to reproducing more quickly — spelling danger for key staples like wheat, corn and rice which feed billions of people, researchers said Thursday.

And since these three crops account for 42 percent of the calories people eat worldwide, any uptick in scarcity could give rise to food insecurity and conflict, particularly in poorer parts of the globe.

“When it gets warmer, pest metabolism increases,” said Scott Merrill, a researcher at the University of Vermont and co-author of the study in the journal Science.

“And when pest metabolism increases, insect pests eat more food, which is not good for crops.”

Prior studies have already warned of climate change’s harmful effects on food staples, whether by making water scarce for irrigation or sapping nutritious content from cereal grains.

The latest study adds to that body of research by focusing on the boosted appetites of pests like aphids and borers.

To find out just how bad it could get, researchers ran simulations to track temperature-driven changes in metabolism and growth rates for 38 insect species from different latitudes.

Results varied by region, with cooler zones more likely to see a boost in voracious pests, and tropical areas expected to see some relief.

Overall, “global yield losses of these grains are projected to increase by 10 to 25 percent per degree of global mean surface warming,” said the report.

“In France or the northern United States, most of those insects will have a faster population growth if the temperature warms up a bit,” lead author Curtis Deutsch told AFP.

“In Brazil or Vietnam or a very warm place, then it might be the opposite,” said Deutsch, a researcher at the University of Washington.

France stands to lose about 9.4 percent of its maize to pests in a world that is 2 C warmer, compared to about 6.6 percent of yield losses today due to pests.

In Europe, currently the most productive wheat producing region in the world, annual pest-induced yield losses could reach 16 million tons.

Eleven European countries are predicted to see 75 percent or higher losses in wheat from pests, compared to current pest damage.

In the United States, the world’s largest maize producer, insect-induced maize losses could rise 40 percent under current climate warming trajectories, meaning 20 fewer tons of maize per year.

China, home to one-third of the world’s rice production, could see losses of 27 million tons annually.

The study did not account for any anticipated increase in pesticide use, or other methods of stemming the expected crop loss.

- ‘Insane’ aphid population -

Consider the case of a particularly dangerous pest, the Russian wheat aphid.

Though tiny, these bugs are a major threat in North America, where they are considered an invasive species after first being detected in the 1980s.

Merrill said no aphid males have been found in Canada or the United States. The females, it seems, are reproducing clonally, essentially “giving birth to live clones of themselves,” he told AFP.

“These insects are born alive. They are born pregnant. Not only that, their granddaughters are developing inside them when they are born. It is crazy,” he added.

“They can reproduce under ideal temperatures very quickly,” on the order of eight daughters a day.

“You can imagine how quicky a very small population, even one aphid, can just explode over a whole field season. One or two aphids could turn into a trillion under ideal conditions. It is insane how quickly these populations could grow.”

Until now, most research on crop effects from global warming has focused on the plants themselves.

But researchers hope their findings will spark a hunt for more local solutions, like selecting heat and pest resistant crops and rotating plantings rather than simply dumping more pesticides into the environment.

“We have to start thinking about how are we going to short-circuit some of those things before they actually happen,” Merrill said.

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Coca-Cola Buys Coffee Chain Costa for ?3.9 Billion

Friday, August 31st, 2018

AFP – Coca-Cola on Friday said it had agreed to buy global coffee chain Costa from its UK owner Whitbread for ?3.9 billion ($5.1 billion).

“Hot beverages is one of the few remaining segments of the total beverage landscape where Coca-Cola does not have a global brand. Costa gives us access to this market through a strong coffee platform,” Coca-Cola chief executive James Quincey said in a joint statement.

The deal comes amid eroding consumer demand for conventional carbonated drinks owing to health and obesity concerns in the US and other markets.

Earlier in August, Coca-Cola’s fierce rival PepsiCo struck a deal to buy Israeli company SodaStream for $3.2 billion — in a pitch to consumers concerned also about mounting waste from soda cans and plastics in landfills worldwide.

SodaStream makes machines that carbonate home tap water.

Meanwhile following pressure from activist shareholders, Whitbread announced in April that it would spin off Costa, leaving it to concentrate on its hotel chain Premier Inn.

Whitbread was forced to act after US group Elliott became its biggest shareholder with a six percent stake.

“The announcement today represents a substantial premium to the value that would have been created through the demerger of the business and we expect to return a significant majority of net proceeds to shareholders,” Whitbread chief executive Alison Brittain said in the statement.

“Whitbread will also reduce debt and make a contribution to its pension fund, which will provide additional headroom for the expansion of Premier Inn.”

Whitbread bought Costa in 1995 from founders Sergio and Bruno Costa and presently runs about 2,400 stores in the UK and some 1,400 around the world.

Costa also operates more than 8,000 Costa Express self-serve machines in eight countries, as well as placing its products in supermarkets.

Premier Inn has 785 hotels in the UK and a sprinkling of others in Germany and the Middle East.

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Military Helicopter Crash Kills 18 in Ethiopia

Friday, August 31st, 2018

ADDIS ABABA (Reuters) – A military helicopter crashed in Ethiopia’s Oromiya region on Thursday and all 18 people aboard, including 15 soldiers, were killed, the state-affiliated news agency Fana said.

The other three dead were civilians, Fana said. There was no immediate word on exactly where the helicopter came down and whether there were any casualties or damage on the ground.

Addisu Arega, a Oromiya regional cabinet minister, confirmed the Fana report and tweeted: “All passengers on board died. The cause is under investigation. Our condolences to the families.”

The helicopter was flying from the eastern Ethiopian town of Dire Dawa and headed to Bishoftu around 60 kilometers south of the capital Addis Ababa, Addisu said.

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Earthquake of Magnitude 5.1 Shook Greece

Friday, August 31st, 2018

An earthquake of magnitude 5.1 on the Richter scale was registered in the area of Trikala, Central Greece, reported Kathimerini, referring to the Euro-Mediterranean Seismological Institute.

The quake was at a depth of 10 kilometers and was also felt in Attica. There are no reports of casualties or damages.

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Excellent Weather Conditions for Mountain Tourism in Bulgaria

Friday, August 31st, 2018

Sofia. There are excellent conditions for mountain tourism, the weather is quiet, clear and calm, the Mountain Rescue Service to the Bulgarian Red Cross told Focus News Agency. There is light to moderate wind on top of the mountains. Morning temperatures range from below 10°C on the highest summits to 14-15°C at the huts. In Southwestern Bulgaria, there is likelihood of thunder and rain in the afternoon. Tourists are advised to pay attention to potential changes during the day.
More information is available on MRS’ website, or on 02/ 9632000 and 088 1470.

 

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