Archive for the ‘Business’ Category

The Quick Guide To Content Promotion For Beginners

Monday, January 26th, 2015

011915 web content

Content promotion is an important part of the content marketing strategy puzzle, yet many new and fledging bloggers or content creators think that once the content is out there, readers will naturally come.

The truth is a little harder than that. Great content creation is nothing without a backend strategy to promote it after it has been published. After all, Van Gogh could have created his masterpieces, but if they were kept hidden in an attic his entire life and beyond, we never would have found out about his great work. Promoting digital content is much the same.

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Restaurant Offers Free Food to Attractive Customers

Monday, January 26th, 2015

Jeju Island restaurant

Offering free food to select customers isn’t exactly a new way to promote a restaurant. But a restaurant in the Chinese city of Zhengzhou is putting a new spin on that idea. And not everyone is a fan of the promotion.

The Jeju Island restaurant is offering free meals to 50 of its most attractive customers each day. To qualify for a free meal, customers can go to a “beauty identification area,” where they’re photographed and then evaluated by a group of plastic surgeons.

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Online Lenders Complement Bank Lending to Small Businesses

Monday, January 26th, 2015

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The recent initial public offerings of the Lending Club and OnDeck Capital, have some observers claiming that online lending platforms will soon replace banks as a major source of small business credit. I disagree.

Rather than substituting for bank loans, online lenders are filling a niche, providing capital primarily to small companies that previously had been unable to borrow. Where they have been substituting for other lenders, online lenders have been replacing high cost alternatives to traditional bank loans, like credit card debt and merchant cash advances.

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6 Steps for Beating Procrastination

Monday, January 26th, 2015

Today

Time, or a lack of it, is one of the most common reasons people give for not being able to get “everything” done. While time can be an issue, procrastination is another big reason projects are left unfinished. Even if you don’t think you procrastinate, you probably do. Here are a few tips to tackle your projects and reach your goals.

Recognize Procrastination When it Occurs

It is said that the first step to solving a problem is to realize you have one. You may be busy running on the workload treadmill and don’t feel you’re procrastinating.

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Solar Roadways Startup Hopes to Save The World

Sunday, January 25th, 2015

solar roadways

Ice and snow-covered and pothole-scarred roads are just some of the dangers on the road, especially this time of year.

Imagine an end to all that but more. Like, roads that pay for themselves, keep themselves above freezing, and could even power our homes and businesses.

That’s a goal of Scott and Julie Brusaw. They’ve now dedicated the rest of their lives to getting new solar roadways off the ground, in a manner of speaking.

The Brusaws see a world “paved” with Solar Roadways. Scott Brusaw is a former electrical engineer who has worked around the globe.

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6 Ways CRM Powers Your Sales Pipeline

Sunday, January 25th, 2015

sales pipeline

To rise to the next level, a business must leverage the right tools to streamline and automate processes that drive sales and marketing performance. For businesses at the tipping point of growth, moving to a CRM solution can significantly boost marketing campaigns, accelerate sales opportunities and maximize customer engagement.

What is CRM?

Customer Relationship Management is a better way of centralizing and managing customer data and key marketing and sales communications.

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Adobe FormsCentral Service Retired Due To Lack of Use

Sunday, January 25th, 2015

012615 formscentral

Small businesses relying on Adobe’s FormsCentral to collect information from their customers or employees will have to find an alternative soon.

Adobe has decided to scrap FormsCentral. After three years, not enough people were using the service to justify keeping it online.

This service from Adobe allows users to create forms like registrations, applications, or even order forms and distribute them online. Forms can be created in either PDF or web-friendly formats.

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Plans to Prosper: Small Biz Marketing Doesn’t Mean Small Impact

Sunday, January 25th, 2015

plans to prosper

As a small business owner, you have been told more than a million times, “You need to market your business. It won’t promote itself.” And many small business owners would gladly agree.

But implementing that advice is harder than it sounds.

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Week Is a Busy One For Online Business Events

Saturday, January 24th, 2015

Events on tap

If your looking for online business events, this week could be  particularly busy one. The new year is well under way and there are lots of events coming up to keep you busy. Lots will also be happening in locations as different as New York and even in Israel for those interested in events they can attend in person. First have a look at some of our featured events over the next few months listed below.

To see a full list or to submit your own event, contest or award listing, visit the Small Business Events Calendar.

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10 Important Business Lessons from Our Community

Saturday, January 24th, 2015

Business news

When running a business, you have so many different lessons to learn. And there are many different places where you can learn those lessons. There are past experiences, business mentors, bloggers, and more. And members of our small business community offered some of their own lessons and tips in this week’s Small Business Trends community and information roundup. Read on for the full list.

Learn These Co-Marketing Lessons from Big Brands

(BoostSuite)

Small Businesses don’t always have the same options as larger ones when it comes to things like marketing.

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