Archive for the ‘Business’ Category

5 Ways to Deal with Facebook’s New Algorithm Change

Thursday, July 30th, 2015

facebook algorithm change 2015

In case you somehow haven’t heard, there’s a new Facebook algorithm change.

Yes, the company has decided to make a few changes to its News Feed.

Right off the bat, the Facebook algorithm change gives priority to content that is directly posted by friends. According to Facebook’s blog, “content posted directly by the friends you care about, such as photos, videos, status updates or links, will be higher up in News Feed so you are less likely to miss it.”

Beyond that, Facebook users also get fewer updates about whether or not a friend has liked something or commented on a post.

Well, that’s it. Game over for organic traffic, right?

Come on, you can’t be serious. For starters, the Agorapulse Barometer determined that the average amount of organic reach that a page has per post on Facebook is 18 percent.

Sure, you’re not going to be able to spam your audience’s News Feeds anymore. But guess what? Spamming was never the most effective way of reaching your audience anyway. If you’ve been relying on that, your social media marketing strategy has been flawed from the start.

Ditch the Hard Sell

Alright, let’s all just take a step back and think about this Facebook algorithm change. Instead of approaching this from a ‘Why is Facebook doing this to us?’ stance, try to understand the logic behind this decision.

Now, Facebook may just feel like another advertising platform to you. But remember, at its core, it’s a social network. Social networks (especially the good ones) are built on the concept of stacking positive emotions. Interacting with your friends and learning interesting things are primary examples of this.

So how does the average person feel seeing your “buy our product today” post? At best, indifference. At worst? Annoyance.

Here’s the deal: you need to forget about traditional marketing. You’re on Facebook to connect. Save the converting for your website or blog.

Interact With Your Audience

Speaking of connecting, it’s amazing how few businesses actually do this. Part of engaging your audience is, well, actually talking to them. No one is saying you need to address every comment on every post, but you do want to develop a rapport with your audience.

Forget about the benefits of getting free feedback from the people you’re trying to sell to. By being accessible to your audience, you stop being a faceless entity that’s after their money and become the business that cares about providing value to their customers.

Provide Value, Not Email List Bait

Even though this tip is a bit more general, the Facebook algorithm change makes it all the more necessary. In fact, it may be the most useful piece of advice on this list for struggling business owners.

If you’re trying to trick your audience into signing up for your email list, you’re wasting your time (and a perfectly good opportunity).

Instead of focusing on getting people’s emails, think about creating a resource so useful that your audience can’t believe you just want their email address. Not only does this make you look like an authority on the subject, but it also increases the odds of that person actually staying subscribed to your emails.

Provide News, Not Self Praise

If you’re writing a post on Facebook, make sure it’s informative. Notice how we didn’t say ‘promotional’.

Pushing your own products might seem perfectly acceptable by traditional marketing standards, but Facebook isn’t about being traditional. Facebook is about connecting with your audience, plain and simple.

Give them the truth and they’ll respect you. Ignore that advice and you’re going to have a hard time getting people to take you seriously.

Never Settle

Now, building your brand is an important first step. In fact, it’s usually the main reason people picked your business over the competition.

Unfortunately, once a brand has been successfully built, most businesses get complacent. They don’t want to rock the boat.

Need an example? Take a look at AOL. Back in the late 90s, AOL wasn’t just a part of the Internet business industry, they were the leading Internet service provider of the time.

Those infamous AOL CD’s? They may seem laughable now, but they were actually a brilliant marketing technique that propelled the company into the mainstream.

Sadly, after struggling with the death of dial-up Internet and trying to compete with companies that embraced the future, AOL failed to bring anything new or exciting to the table and became a shell of its former self.

Moral of the story? Get with the times or get left behind. Innovation and expansion aren’t optional if you expect to run a successful business.

If you want to continue to succeed (especially on a site like Facebook, where novelty is king), you’ll need to constantly innovate and bring more and more to the table.

After all, when it comes to Facebook, you’re only as good as your last post.

Facebook Mobile Photo via Shutterstock

This article, “5 Ways to Deal with Facebook’s New Algorithm Change” was first published on Small Business Trends


9 Skills You’ll Need to be a Great Leader

Thursday, July 30th, 2015

business manager

Leadership is a critical trait to possess if you’d like to advance in your career. However, when you’re at the bottom of the totem pole, you may think the ladder to manager is difficult to climb. As long as you are mindful of certain skills, though, you can do very well. We recently had a management discussion where so many great gems were shared, and we figured we’d highlight some of the best ones.

People Skills

Being a manager means you need to be good with people. You are able to talk effectively and grow productive interactions. You’re able to understand people, and make decisions that people won’t necessarily be receptive to.

Business Understanding

A manager needs to know the core focus of the business and is able to write in a way that is understood by all. For coding in particular, a leader needs to know how to write good code that is easily maintainable. A software engineer manager also needs to be able to recognize unclean code and give solid feedback to the programmer on how to improve that code.


Leaders take initiative. They don’t sit and wait for the work to be handed to them. They evaluate what’s on the table and say “we need to do X, Y, and Z, in order to achieve our goals of A, B, and C.” Oh, and by the way, you’ll probably have to determine goals A, B, and C too.

Project Estimation

No matter what business you are in, you need to know how long it will take to do something. Your civil engineering project may take a lot longer than you assume it will take. Your web design job may take 3 months, not the 3 weeks you suspect it might take. You need to look the minimal completion date–and then stick to it! Good leaders know the capabilities of the team in front of them and are able to know whether that deadline is doable, and how to ensure the deadline is met.

Delegation of Tasks

For someone who is becoming a leader, you will likely find this the most challenging, mostly because you are going to want to do it yourself rather than give it to someone else to do. But congrats–you’re at the point where you are supposed to give up control. Now, just be sure you trust your employee to complete the task.


You don’t trust your employee to complete the task? Make sure she knows how to improve and be better for it. You can’t do it all, especially if you want to move up!


You’ll have to deal with conflict, put out internal or client fires, and assigning projects to team members. You may have control over the budget as well. You may have to be a lot more client facing.

Recommending Technology

People are looking to YOU to give solid advice on the technology to adopt. Find out what tools are out there that can make you a better employee. Listen to your colleagues and hear out their suggestions. Then look for a way to adopt and implement the technology. Have an open mind and be sure to evaluate the solutions to make the best informed decision.

Working with Vendors/Contractors

You will probably be doing a lot more of the legwork on the solutions that are currently being utilized by your company. You will also be working with other contractors. You may be managing the statements of work and evaluating results of these third party relationships.

This is just the beginning. Author Bill Karwin gives many more suggestions. Check out the full discussion on CareerDean.

Republished by permission. Original here.

Business Manager Photo via Shutterstock

This article, “9 Skills You’ll Need to be a Great Leader” was first published on Small Business Trends


Drama at HubSpot as CMO Fired After Book Investigation

Thursday, July 30th, 2015


HubSpot has fired Mike Volpe, its long-time Chief Marketing Officer, for “ethical violations” involving a book about the company. One other executive, Joe Chernov, Vice President of Content, resigned.

And the company has sanctioned a third executive, Brian Halligan, Hubspot’s Chairman and CEO, for not reporting the employees’ actions to the Board of Directors in a timely manner.

Halligan is also one of the founders of the company — but now that it is publicly traded has to answer to the Board of Directors.

The inbound marketing software company’s press release says that Volpe was terminated for ethical violations “in connection with attempts to procure a draft manuscript of a book involving the Company.”

It’s an unusual situation. Companies that provide software to small and midsize businesses rarely have this much public drama.

Twitter chatter on the account of Scott Kirsner, a Boston Globe columnist, speculates the book in question is being written by Dan Lyons and purportedly titled  “Disrupted.”

RE HubSpot situation… speculation is that the book involved is one being written by former employee Dan Lyons:

— Scott Kirsner (@ScottKirsner) July 29, 2015

Lyons is known for having written a popular blog called “The Secret Diary of Steve Jobs” under the pseudonym Fake Steve Jobs. He previously worked at HubSpot.

The company has not confirmed that it is Lyons’ book involved.  It’s also not clear what was to be in the book, or exactly what the attempts to procure the book involved — whether alleged computer hacking, false statements, bribery, or something else.

According to the release:

“The Company has notified the appropriate legal authorities about these matters.”

Volpe was one of the company’s first employees, starting in 2007. He is well liked in the industry and regarded as the energy and brains behind the marketing machine that made HubSpot synonymous with the phrase “inbound marketing.”

HubSpot’s Board conducted an internal investigation, and says it continues to have confidence in Halligan, its Chairman and CEO.  Lorrie Norrington, Lead Independent Director, says:

“While we wish Brian had reported promptly, we are confident as a Board in his ability to lead HubSpot …. “

The Cambridge, Massachusetts, company says this matter did not affect its operating performance or financial condition.

Hubspot was founded in 2006. It celebrated an initial public offering (IPO) in October 2014.  Since then, the stock price has risen about 56 percent, currently trading at its highest price to date.

HubSpot has more than 15,000 paying customers for its inbound marketing software platform. Many of them are small to midsize businesses.

Its free CRM platform, along with its sales acceleration platform Sidekick, is now being used by 60,000 companies, according to statistics released in June.

Kipp Bodnar is being promoted to become the new CMO, replacing Volpe. Bodnar has been the company’s Vice President of Marketing for the past two years, and with the company since 2010.

Bodnar is also the author of  “The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More” (John Wiley & Sons).

Image: Nasdaq

This article, “Drama at HubSpot as CMO Fired After Book Investigation” was first published on Small Business Trends


Upwork Winding Down Elance Activities, New Registrations Ending This Month

Thursday, July 30th, 2015


It’s the beginning of the end of Elance.

The Upwork platform has announced it would be shutting down Elance beginning next month, and migrating its community over to its home site.

In a letter to clients, Upwork CEO Stephane Kasriel wrote:

“Upwork has already proven to be a rewarding marketplace for clients who are able to hire more quickly from a larger pool of experienced freelancers. We’re also working to deliver innovations to hire more rapidly: mobile apps are now available for iOS and Android and a new messaging tool enables real-time collaboration.”

Upwork has its roots in Elance and oDesk, two freelancing platforms that merged in late 2013. Last year, the company announced it was rebranding itself as “Upwork” but allowing Elance to continue on as a stand-alone site operated by Upwork.

Kasriel outlined the transition like this:

  • In early August, new customers will no longer be allowed to register with Elance.
  • Starting in September, Upwork will limit clients ability to post new jobs on Elance. “We’ll make it easy to continue working with your current freelancers from Elance—you can find and rehire them from your My Jobs page on Upwork,” Kasriel wrote on the company blog. “We’ll also provide you with new possibilities as you take advantage of new Upwork features like our real-time collaboration tool and mobile apps to explore new talent available on Upwork.”
  • Current projects will still be active on Elance through early 2016. “However, we encourage you to begin all new contracts on Upwork and move existing contracts to Upwork when possible,” Kasriel said.
  • Users should still be able to access files, contacts and messages on Elance through mid-2016.
  • Invitations to join Upwork, if you haven’t received one already, should arrive by September 1.

Kasriel said that he was making the announcement with mixed emotions. He explained:

“Like you, many of us have had a long and happy history with Elance. At the same time, I’m excited that our entire team can now focus completely on improving a single online workplace.”

Upwork had said earlier this year it would transition to a single freelancing service, and that Elance would likely be absorbed into Upwork.

Image: Small Business Trends

This article, “Upwork Winding Down Elance Activities, New Registrations Ending This Month” was first published on Small Business Trends


You Can Now Invest in Art for a Fraction of the Cost

Thursday, July 30th, 2015

arthena art investmentPurchasing and collecting fine art isn’t something that’s exactly accessible for many people. But Madelaine D’Angelo wants to change that.

The 28-year-old was unhappy with the current model of fine art collecting. It’s something that basically requires people to purchase artwork outright in order to enjoy those pieces.

D’Angelo didn’t feel like that model would attract many young people like herself to the fine art world. So she took a cue from the sharing economy and created a startup that gives would-be art collectors a way to enjoy fine art without purchasing it outright.

Her startup, Arthena, offers a way for people to buy into special collections of art. With their relatively small investment (at least compared to buying whole collections of artwork), investors gain part ownership of all the pieces in that particular collection, and certain perks that go along with it.

Each collection of artwork represents a different style, like “Emerging European” or “New York Artists Post-1950.” Arthena partners with art experts who curate the purchases for each collection.

The main draw of this system at the moment is the art investment value. For a minimum $10,000 art investment, art enthusiasts can buy into a collection and see their investment rise as the value of the pieces increase. The pieces, at least at the moment, are kept in fine art storage and loaned out to museums and galleries.

D’Angelo told Business Insider:

“You can think about it like a mutual fund for art.”

However, D’Angelo says she’d like to eventually lower the minimum art investment to $2,500, which would make the program much more accessible to smaller investors. She would also like to start a program for loaning the pieces out so investors can display them in their homes.

So for those who are actually interested in displaying fine art, but don’t necessarily have the means to drop thousands on a single piece, Arthena provides an interesting alternative.

There are a lot of people who have likely never even thought about collecting or investing in fine art because of the amount of money it takes to even get started. So, while the current minimum investment isn’t exactly peanuts for many people, this idea could likely open up a whole new world to a new generation of art enthusiasts.

Wall art photo via Shutterstock

This article, “You Can Now Invest in Art for a Fraction of the Cost” was first published on Small Business Trends


Biz2Credit Report Shows How Small Biz Lending has Rebounded

Wednesday, July 29th, 2015

biz2credit lending index june 2015

In 2011, small business lending was at an all time low, with banks approving less than nine percent of loans for small businesses.

What a difference four years makes.

Lending from large banks to small businesses more than doubled between June 2011 and June 2015 to reach an all-time high, according to the latest figures from the Biz2Credit Lending Index June 2015.

In June 2011, 8.9 percent of small business owners saw their loans approved. Compare that to last month, in which banks approved 22.1 percent of loans requested by small businesses. It marked the eighth straight month that approvals by large banks have increased.

“Big banks are increasingly adopting digitization. This makes them more efficient and is of benefit to borrowers, as well. These are the best numbers for big bank lending since the recession,” says Biz2Credit CEO Rohit Arora, who oversees the research.”Small business lending is profitable; that’s why we see institutional lenders getting into marketplace lending. It is a good time for entrepreneurs in search of capital.”

By contrast, approval rates from small banks continued to struggle, dropping to 49.3 percent, their lowest rate in the past year.

“Small banks need to start adapting to technology quickly. Otherwise they will continue losing market share to big banks and institutional lenders,” Arora says in a news release. “Their competitors make quicker decisions and get deals done. Meanwhile, they are not keeping pace. We have seen small banks falling behind in both the personal loans space and small business lending space during the past two and half years.”

Approval rates from credit unions and alternative lenders, meanwhile, saw little change between May and June.

Alternative lender rates hovered at 61 percent for both months, while credit union approvals dipped from 43.1 percent to 43 percent during the same period.

“Alternative lenders offer what I call ‘desperate money’ and right now, borrowers aren’t desperate,” Arora says. “The financials of small business owners are pretty good and have been that way for the past couple of years. Credit unions continue to lag in small business lending because of they have not invested in technology and are still handcuffed by the MBL cap that allows them to lend only 12.25 percent of their total assets.”

To get its figures, Biz2Credit analyzed loan requests from $25,000 to $3 million submitted by businesses that had been operating two years or more, with years with an average credit score of 680 or higher.  Results come from primary data submitted by more than 1,000 business owners who applied for funding using Biz2Credit’s online lending platform, which connects business borrowers and lenders.

Image: Biz2Credit

This article, “Biz2Credit Report Shows How Small Biz Lending has Rebounded” was first published on Small Business Trends


Spotlight: Heeluxe Steps Up in Footwear Licensing

Wednesday, July 29th, 2015

heeluxe footwear testing service

When business owners get a great idea, they can easily jump into too many tasks at once.

Geoffrey Gray is one of those business owners. His great idea was for a footwear testing service, which he named Heeluxe. And although he fell into that common trap of trying to do too much, he was able to overcome it and build a successful business.

Read more about his journey and Heeluxe’s services in this week’s Small Business Spotlight.

What the Business Does

Providing objective research to footwear brands.

Gray, Owner of Heeluxe and Brother Small Business Advisory Panelist says:

“Our innovative, on-body testing replicates how the shoes are used in the ‘real world’. The results from this testing provide the shoe developer with the strengths and weaknesses of their product versus the competition.”

Business Niche

Providing results quickly.

Heeluxe provides objective testing results in two weeks or less, which can help footwear brands stay on their development timelines. Gray explains:

“Most footwear research takes place in academic institutions, where studies take 12-24 months to complete. We recognized that footwear brands needed results quickly during the development of new shoes, so we developed systems to make the testing meet their time needs.”

heeluxe footwear testing service

How the Business Got Started

Because of a desire to help more people.

Gray says:

“I was working as a Physical Therapist that specialized in foot and ankle rehab and taking care of professional athletes. I loved my job but realized I could only help 20 people a day. By helping brands make more comfortable and better performance shoes, I am able to help tens of thousands of people have healthier feet every day.”

Lesson Learned

Don’t take on too many tasks.

Gray explains:

“I used to have a bad habit of taking on too many tasks, and not spending enough time on nurturing new business. Apparently I’m not the only one who made that mistake – according to Brother’s Small Business Survey released in 2015, taking on too many roles and responsibility is a habit that a whopping 35% of business owners admit to doing. When I was finally able to kick that bad habit, business boomed and Heeluxe achieved our biggest “win” of signing six new contracts in just over one month.”

Biggest Risk

Moving into an official office space.

In the business’s early days, Gray subleased space for Heeluxe within a friend’s gym. The team did most of its work during the gym’s off hours in order to keep costs low. But as both Heeluxe and the gym grew, the need for an official office space did as well. So Gray took the risk even though it cost more than he would like to have spent. He says:

“The office was a powerful sign to one of our larger clients and they saw how much better we could serve them in the new space. I was able to sign a new, larger contract with them 2 months later and we’ve been in this space ever since. The office has allowed us to be more innovative with our testing and the companies we work with love to come visit. For me, driving up to a building with my business’s name on it is a huge motivator every morning as well.”

heeluxe footwear testing service

How They’d Spend an Extra $100,000

Building new technologies.

Gray says:

“Heeluxe is always trying to build new or better systems to serve our customer’s needs and a cash infusion would help build our new technologies. Right now we are building a “shoe robot” that can simulate 3 months of shoe wear in 3 days and 1 year of wear in a week.”

If the Business Were an Album

Radiohead’s OK Computer album.

Gray explains:

“Ahead of its time while still easy to approach.”

Favorite Quote

“The man who is busy copying the work of others has no time to be original for himself” – Salvatore Ferragamo, Gray’s admitted “shoe hero”.

* * * * *

Find out more about the Small Biz Spotlight program.

Images: Heeluxe

This article, “Spotlight: Heeluxe Steps Up in Footwear Licensing” was first published on Small Business Trends


5 Killer Tips to Keep Your Small Business WiFi Up and Running

Wednesday, July 29th, 2015

Small Business WiFi

WiFi — that’s something no business can do without these days — especially the small ones. But if you are already using WiFi for your small business, you might have experienced a few disappointing things as well.

At times, WiFi speed tends to become pretty low and affects productivity in a negative way. Being a small business, you can’t afford to allow that. So, it’s important that you get over the hitches to make your small business WiFi run faster.

There are quite a few ways that you can embrace to boost the speed of your small business WiFi. Here’s a quick look at just a few of them.

Location – That’s Important

Where are you placing your router in the office?

This is an important question to ask when you are planning to boost your small business WiFi speed. Not all positions in a room or a building can give equal WiFi speed to the users present there.

This video by Jason Cole, a physics grad student, shows clearly how the position of a router influences the speed of WiFi across a room.

So, if you want to have a uniform speed of WiFi everywhere, you have to place the router in a central position. Keeping it in a corner of the room will give a high-speed experience to only those sitting at that corner, but the other parts will remain out of its ambit.

It is always important to avoid placing the router on the ground. The higher you place it, the better result it is expected to offer. You might even need to move the router around until you get find the sweet spot that gives the best results.

Avoid Interference

Interference is one of the major issues facing WiFi connections in a small office.

You might find that you have done everything correctly to help the connection run smoothly and fast. Yet, it becomes slow. And you cannot understand why it is happening.

Is interference a major reason?

While placing the WiFi router, keep an eye on possible interference issues. There are quite a few objects that might cause this problem. So, it’s always essential to keep the router away from those.

Some of the most common objects causing interference with the WiFi signals include:

  • Other WiFi networks
  • Bluetooth devices
  • Wall
  • Domestic electronic appliances
  • Water-filled containers or aquariums
  • Metal objects

So, keep the WiFi router away from all of these to get the best results. If another WiFi network is causing the problem, it is better to find another channel that’s not busy.

Do a Ping Test

Are you facing a problem accessing websites on your network? Is the site not opening immediately after you have typed in the address?

You can run a ping test to confirm whether a delay is occurring when the site is being opened on your computer and using your internet connection. It can also come in handy if you need to know whether the quality of the WiFi connection that you have is good enough or not.

If the ping shows that the WiFi connection is not performing well enough, you might find it necessary to undertake a few steps to improve that.

Extend the Signal and Make It Stronger

Is the WiFi signal not performing well enough on different corners?

There are simple ways to boost it.

You can go for a wireless repeater to boost the WiFi signals that are being emitted from the router. But you will need to place the repeater in the right position to increase the intensity of the WiFi signal.

You might also go for antennas for the WiFi router. Usually, these routers come with at least one antenna. If you want to experience strong WiFi signal, adding another one might help. You can also go for a router that has two antennas. However, a high-gain antenna is likely to be the most effective if you are looking to make the most of the WiFi connection.

Keep the WiFi Signal Secure

When you are using small business WiFi, it is essential that the connection runs fast. But this might be difficult to achieve. More so, if your WiFi connection is hacked. It might happen if you keep the WiFi connection open.

So, what’s the best way to solve this problem?

You can turn the encryption of the router on. If you are doing that, make sure you are using the right WiFi-protected access. Go for WPA or WPA2 encryption and not WEP. That’s because WEP is easier to hack and hence, should be avoided.

The speed of WiFi in your small business has a direct relationship with the amount of profit that you garner. That’s because a slow WiFi connection reduces the productivity of your employees. Hence, it’s essential for you to implement these small business WiFi tips to keep WiFi speed running high enough for an excellent user experience.

Work WiFi Photo via Shutterstock

This article, “5 Killer Tips to Keep Your Small Business WiFi Up and Running” was first published on Small Business Trends


Finally, Microsoft Releases Windows 10

Wednesday, July 29th, 2015

microsoft releases windows 10

Microsoft introduced Windows 10 today. The day has been long awaited by any Windows 8 users hoping the new operating system will resolve some of the problems of its predecessor.

If you’ve been waiting for the latest version of Windows for your small business, here’s an overview of the new system and what it offers.

First, this is a complete update for Windows, available in seven different versions. It covers everyone from individual users to small businesses and large enterprises in 190 countries and 111 languages. Microsoft skipped Windows 9 altogether to avoid any association with Windows 8, as well as it being viewed as an incremental step from 8.1.

If you’re running genuine Windows 7 Service Pack 1 (SP1) or Windows 8.1 (Update) you qualify for the free upgrade. For everyone else, the Home edition will cost $119 and Pro will set you back $199.

Windows users will likely see a Windows logo near the clock on the right side of their task bar. It’s probably been there for a while. Clicking that will direct users to a place where they can reserve a copy of Windows 10. After July 29, those that clicked to reserve Windows 10 will get a notification when it is ready to be installed.

Return of ‘Start’ Menu and More

Although not necessarily new, the ‘Start’ menu is back, to the delight of many. Additional features include:

  • Edge Browser – The browser has been designed from scratch to make the online experience more user friendly. It lets you share webpages, make notes and save with colleagues, friends, or family. And, yes, this means it’s the end of the road for Internet Explorer (at least on devices running the new operating system).
  • Cortana – A voice-activated assistant that integrates with Edge and other Windows 10 functions to simplify online search, send email and remember appointments. Small businesses can put Edge and Cortana together for video conferencing, multi-tasking, access apps and collaborate.
  • Continuum – A solution that automatically adapts the Windows interface to fit the device being whether it is a smartphone, tablet or laptop.
  • Universal Windows Apps – It will work across all devices, giving business persons access no matter how many different smartphones and tablets they have. Windows 10 will come with built-in universal apps for messaging, mail, calendar, people, photos, videos, maps, and music.
  • Media – Windows Media Center has been replaced with Groove and Movies & TV as a modified version of Xbox Music.
  • Security – New security features include biometric support for facial recognition and fingerprints. A new Passport to login to Websites, networks, and apps without passwords.

Usability is the one word that pops up when you start playing around with Windows 10. Whether it is the Home, Pro or Enterprise edition, individuals and businesses of all sizes should be more efficient with this operating system.

Image: Microsoft

This article, “Finally, Microsoft Releases Windows 10” was first published on Small Business Trends


How To Use Social Media for Business

Wednesday, July 29th, 2015

Sponsored Post

Social Media for Business

It’s rare to meet someone today who is not on social media in some way. Many people think of social media platforms like Twitter, Facebook and Instagram as channels to communicate with friends and family. But social media has expanded to provide networking opportunities for all types of businesses.

Below are tips on how to use social media for business and how social media marketing can help support your business goals and raise awareness about your brand and products or services.

1. Start with Social, but Plan Bigger

Whether you have a website or not, there are several benefits when you use social media for business to help establish an online presence including:

  • Simplicity and speed: easy-to-use interfaces mean your presence can be up and running in minutes.
  • Cost-effectiveness: a social media page can be developed for little or no cost.
  • Built-in base of members: social networks are a place to reach and engage existing and potential customers.

If your business already has a website, you can use your social media channels as marketing tools to amplify your company brand, message and content in order to drive visitors back to your main website.

But if a website isn’t in your strategy or budget (despite the fact that you can actually create a great website today for free), your business can still benefit from registering a unique, descriptive domain name. Two primary ways to use a domain (or multiple domains) in support of a social media presence are:

1. As a branded Web address that points to your social presence.
2. As a branded email address to reinforce your social presence while giving your business added credibility.

2. Use Content to Attract Customers

The best way to get your customers’ attention and drive user interaction is to deliver frequent, high-quality and compelling content on your website and social presence, or with a blog post that targets your audience. Here are a few tips:

  • Have a plan: know what you want your content to do for your business. Are you looking for leads or brand awareness? Your plan will help you see the path ahead, and more importantly, allow you to measure success or failure.
  • Define your audience: know who they are, what they know, and — more importantly — what they don’t. This can help you form your content.
  • Play to your passions: your content is bound to be more compelling and attractive if you have a deep and clear interest in the subject matter.

3. Try Paid Advertising to Get in Front of New Customers

Paid advertising relies upon a variety of targeting mechanisms including keywords to put your ads into the paid advertising or “promoted ad” section on social networks where your customers and prospects spend time. Display ads may also appear on the sides of the users’ pages and as they are integrated seamlessly into the user’s experience, they don’t generally feel like typical obtrusive ads. Paid advertising can be an effective strategy and many social platforms have budget-friendly options.

  • Placing ads on social media channels like Facebook, Twitter and LinkedIn, can work with any budget, and ad campaigns can easily be set up with just a credit card. You can also target your audience using age, gender, location and interests, among other demographics.
  • Consider including images in your ad. Ads with images are more attention getting, leading to more clicks, shares, likes, and re-tweets.
  • YouTube offers a variety of advertising options, in some cases charging fees only if users actually watch your videos.

Social Media Photo via Shutterstock

This article, “How To Use Social Media for Business” was first published on Small Business Trends