google glasses

Google Glass is Google’s computer that looks vaguely like eyeglasses.  Although there are no lenses in Google Glass, they remind you of an eyeglass frame (see above). Glass is currently experimental. Plans are being made to launch Glass to the public in 2014 — but some say it could happen in late 2013.

While Google Glass puts the Internet and many computer and smartphone features right in front of your face, it also can help you enhance certain business and marketing practices. That’s where the practice of Glogging comes in.

What is Glogging?

Glogging is the act of blogging or vlogging (video blogging) using Google Glass as a camera.  Think Glass + blogging = glogging.

With traditional vlogging, bloggers might carrying around a video camera to document their experiences, speaking into it all the while. Viewers of vlogs can feel like they are in the room with the blogger. It’s like a documentary.

With glogging, you get an even more personalized perspective.  Viewers literally can see what the blogger sees.   They see it as if through the blogger’s eyes. After all, the camera lens in Google Glass is right next to the blogger’s eye, perched on his or her head like eyeglasses.

Glogging puts viewers not just into the room, but into the blogger’s shoes, as this perspective shows:

google glass taking video

Google Glasses Recording

How Does Glogging Work?

When someone has Google Glass on, using either a button or voice command, the user can take photos or shoot video.  A tiny screen image appears above the eye, showing what the camera lens sees.

Glass users can look at what is in front of them. Or they can glance up and to the right slightly, to see what is on the little screen (see below).

google glass video

Google Glass Video Screen Photo via Google

One useful feature of Google Glass is its integration with Google+, Google’s social network.

Images or video footage taken using Glass is automatically added to the user’s private Google+ photo section. You can then choose to share the media or post to other sites like Facebook and Twitter.  Or you can embed the images or video into a longer blog post.

Glogging can even be live. Instead of completing a video, uploading it to Google+, and then sharing it, you could launch an instant Google+ Hangout right from Glass. Then you can share what you’re seeing live, as and when you’re seeing it.

How Can You Use Glogging For Business?

Glogging could be used for product reviews and demos.  Rather than a traditional overview or demo, with glogging you can deliver something that feels more spontaneous and puts the viewer “right there” like Andy Ihnatko did with this demo of Nokia’s new Lumia 1020 camera. In his video, you can clearly see the screen and how the demonstrator is working each of the camera’s functions.

If your company is releasing a new mobile app, for example, you could use glogging to easily show off all of the features without ever taking the camera off the phone screen. If you were filming a more traditional vlog with the camera pointed at you, you might have to turn the phone screen toward you to press buttons within the app.  And then you might have to turn the phone back toward the camera to show off the next screen.  It would not seem nearly as “in the moment” as with glogging.

Glogging can also be used for things like tours, such as this one of Disneyland.  Imagine doing a walk-through of your manufacturing facility, for prospective clients.  Or you could hold conversations with industry experts at a trade show or event.  You could even use glogging to give interactive presentations.

You can add text captions to a video, also.  For instance, you can add screen notes, or add a message to convert those viewing it into social followers.

google glass video add text

Google Glass “Add Text” Feature Video Still

Using Glass instead of a traditional camera gives you the ability to use both hands at all times rather than using one or both holding a camera. Viewers can see directly from the point of view of the glogger.  

That way the person filming can easily point things out and narrate. Best of all, it can make users feel more like a part of the experience rather than just a bystander, as this kind of shot shows:

google glasss voice command

Google Glass Voice Command Screen Photo via Google

Google Glass is currently experimental, but could be publicly available as early as the end of this year (2013) or in 2014.  It is slated to cost $1,500.  However, some experts suggest that based on the price of components and other factors, the price will be much lower by the time Google Glass becomes widely available.

google glasses

Google Glass Photo via Google

So while Glass is not available today for everyday consumers, that will change.  And when Google Glass does become widely available — which could be  within a few months — it could be worth a look for small businesses.

Start thinking now about how you could use Google Glass videos in your business.

First Google Glass image above via Shutterstock. Others via Google.

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